Marketing Report

Columns
pr column
[ Column] Judith Middleton: Selecting a PR partner for your tech company: A strategic guide
media column
[Column] Frikkie Jonker : Content piracy: A complex web of causes
creation column
[Column] Lianne Williams: The tech industry needs more women in leadership
creation column
[Marketing Week Africa] Bob Koigi: Brands unveil innovative solutions, campaigns as race for customers heats up
pr column
[Column] Bongani Chinkanda: Embracing AI to elevate account management: A new era of strategic excellence
creation column
[Column] Andre Steenekamp: Is out of home in your digital strategy?
creation column
[Marketing Week Africa] Bob Koigi: Out of Home advertising is taking the market by storm
pr column
[Column] Tushar Vashnavi: New channels, New powers: Are you up to speed with customer communications?
mediastrategy column
Static Vs Digital: when it comes to outdoor media, both can play a role in your media strategy
mediastrategy column
[Marketing Week Africa] Bob Koigi: What Threads entry portends for Africa
mediastrategy column
[Marketing Week Africa] Bob Koigi: Africa warms up to social media for business and leisure
creation column
[Column] Daryl van Arkel: Opportunities that mobile data and location technology offer the OOH industry
creation column
[Column] Amine Djouahra: Forces of change in the creative industries – Going beyond tech
creation column
[Column] Remi Du Preez: Why digital marketers should be thinking pDOOH
pr column
[Column] Mimi Kalinda: Strategic communication vital to Africa’s DNA
creation column
[Column] Dumisani Moyo: Three rules for marketing in the post-pandemic era
marketresearch column
[Marketing Week] Bob Koigi: Industry leverages ChatGPT to boost offerings
marketresearch column
[Column] Warren Brett: Activations in Africa: Connecting brands to consumers