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Adclick Africa’s partnership with Admazing targets mobile marketing industry
Adclick Media, a division of Adclick Africa, has announced its new media sales partnership with Admazing, aplatform that enables marketers to maximise their Return on Investment (ROI) for mobile marketing campaigns.
This strategic collaboration aims to leverage Admazing's capabilities to reach high-quality audiences with compelling creatives, ultimately driving impactful results for brands.
South Africa has witnessed a remarkable increase in smartphone penetration over the years. According to the ICASA 2020 State of the ICT Sector report, the country's smartphone penetration rate surged to 91.2% in 2019, up from 81.7% in 2018. This widespread smartphone access presents a significant opportunity for brands to engage with consumers on mobile platforms.
Admazing empowers marketers to elevate their visual storytelling and drive results by optimising the quality of their creatives, with a strong focus on engagement. With content that undergoes meticulous supervision, curation, and approval by industry giants Apple and Google, advertisers can be confident in delivering a seamless and impactful user experience to their target audience.
One of Admazing's key strengths lies in its exceptional viewability, as evidenced by MOAT's certification of 95.4% viewability in full-screen mode. This high viewability ensures that brands have a maximum impact when engaging with users, capturing their undivided attention. Studies have shown that an overwhelming 92% of mobile gamers do not multitask while playing, providing an ideal opportunity for brands to deliver their message effectively.
Furthermore, Admazing boasts an impressive reach, with over 2 billion active users across over 175 countries. This global presence enables brands to extend their reach beyond borders and connect with diverse audiences worldwide.
The partnership between Adclick Media and Admazing brings together the expertise and resources of two leading entities in the mobile marketing industry. By leveraging Admazing's capabilities and global reach, Adclick Media aims to provide its clients with enhanced opportunities to connect with their target audiences, maximise their ROI, and drive measurable results.
Velly Bosega, CEO, Adclick Africa: "We are thrilled to join forces with Admazing. This partnership will enable us to deliver even more impactful and engaging digital marketing campaigns for our clients, leveraging Admazing's cutting-edge technology and reach. We are excited about the possibilities this collaboration holds and the value it will bring to the market."
