Advertising agency Abnormal secures Haleon Specialist creative account
Advertising agency, Abnormal, has announced that it has secured the Haleon Specialist creative account. The decision comes after a lengthy pitch process, from which Abnormal emerged victorious.
Haleon is a world-leading consumer health company with a portfolio of brands that includes Sensodyne®, Voltaren®, Centrum®, Otrivin®, and Calpol®. Abnormal is excited to partner with Haleon to create innovative and effective advertising campaigns that will support its purpose to deliver better everyday health with humanity.
Francoise van Rheede, managing director, Abnormal: "We are thrilled to have been selected by Haleon as their creative agency. We believe that our unique approach to advertising will help Haleon to stand out from competitors as a leader in the consumer healthcare expert and healthcare professional arena."
We are confident that Abnormal's creative and innovative approach will help us to reach our target audience and enable more South Africans to benefit from better everyday health," said Macelle Erasmus, head of expert at Haleon. "We are excited to work with Abnormal to create advertising campaigns that are both effective and memorable."
The partnership between Abnormal and Haleon is an exciting prospect with both companies committed to the value of creativity and innovation in their communication.
