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Coca‑Cola partners with International Olympic Committee on a new song for Olympic Games
Marking a historic moment in its 96-year relationship with the Olympic movement, The Coca‑Cola Company has teamed up with the International Olympic Committee (IOC) on a new music collaboration to Celebrate Everyday Greatness as the world begins to prepare for the start of the Olympic and Paralympic Games Paris 2024.
Anne-Sophie Voumard, Managing Director, IOC Television and Marketing Services: “We have partnered with Coca‑Cola to promote the Olympic Games and the Olympic values to audiences around the world for nearly 100 years.
The Coca‑Cola Company is now helping to make Paris 2024 the most spectacular Olympic and Paralympic Games ever. Our collaboration on this song is yet another example of how we are embracing opportunities together to develop authentic and exciting initiatives that create value and bring our brands closer to the next generation of fans.”
Created for Paris 2024 and beyond, the new song, “Hello World (Song of the OlympicsTM),” captures the exciting and celebratory spirit of the Olympic Games and is the latest innovative activation embodying the values shared by The Coca‑Cola Company and the IOC of togetherness, positivity, authenticity and respect. The song was created by songwriter, producer, and OneRepublic frontman, Ryan Tedder and is performed by Grammy Award-winning global superstar, Gwen Stefani, and 8x Grammy Award-winning producer, songwriter, and artist, Anderson .Paak, who also collaborated with Tedder on the song’s lyrics.\
What could be touted as the song of the summer is also designed to echo through future Olympic Games well beyond Paris 2024. With sports and music being a core part of Coca‑Cola’s DNA, the all-new song of the Olympics aims to inspire people to connect with each other and realize that it’s magic when the world comes together.
Josh Burke, Global Head of Music and Culture Marketing, The Coca‑Cola Company: “We are excited to officially debut “Hello World,” an all-new celebratory song for Paris 2024 in collaboration with the International Olympic Committee and our all-star lineup of musical talent. Just as the Olympic Games bring the world together every four years, we hope ‘Hello World’ serves as inspiration for fans and athletes from around the world to join in Celebrating Everyday Greatness throughout Paris 2024 and well after.”
“Hello World” officially debuts on Thursday, July 25 and will be available worldwide via all major streaming services, with an accompanying music video available on YouTube, that features many of the athletes representing Team Coca‑Cola for Paris 2024.
In its role as a Worldwide Partner of the Olympic and Paralympic Games and Presenting Partner of the Paris 2024 Olympic Torch Relay, The Coca‑Cola Company will refresh athletes, officials, and spectators with its diverse portfolio of beverages, including Coca‑Cola, Powerade, Fuze Tea and smartwater.
