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Global lifestyle brand GUESS unveils 2024 ad campaign with influencer Georgina Rodríguez
GUESS and Marciano have launched a new SS24 ADV campaign featuring Spanish-Argentine model, influencer, and TV star, Georgina Rodríguez, who will be making a reappearance in the brand’s advertising for the second time.
Directed by Paul Marciano, Chief Creative Officer of GUESS?, Inc., and shot by the renowned fashion and lifestyle photographer Tatiana Gerusova, the campaign showcases the latest GUESS and MARCIANO collections: a glamorous selection of iconic garments, knitwear, bags, and accessories, with a focus on timeless polka dot motifs, denim, and sensual fabrics, capturing the essence of the brand’s intrinsic glamour and sophistication.
Shot in Vereda del Cortijo, Madrid, a secluded, luxury estate with stunning views of the Sierra de Guadarrama Mountain range, this continental location perfectly suits the 1950s diva mood of the black and white images.
Georgina Rodríguez: “It’s a real honor to be invited back to work on the new GUESS campaign. I love the brand’s collections: they’re so iconic and feminine, and it was so exciting to do a shoot in such a beautiful location in such gorgeous clothes; it made me feel so empowered.”
Paul Marciano, Chief Creative Officer, GUESS, Inc: “I chose Georgina Rodríguez again as the face of the campaign, because of her devotion to her work and her commitment, and passion for the brand. I also admire her for her personal values and the importance she places on family. It was fabulous working with her again, the campaign is just amazing, and she really captured the mood I wanted to convey for the new season.”
The campaign, which will go live mid-January 2024, will be featured in top international fashion and lifestyle magazines, GUESS and MARCIANO by GUESS retail stores, GUESS.com, social platforms, and outdoor media.
