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Kantar appoints Bérengère Chaintreau Fuchs as Global Panel Director
Kantar, the world's data-driven analytics and brand consulting company, has announced the appointment of Bérengère Chaintreau Fuchs to the newly-created role of Global Panel Director within its Profiles division.
Bérengère joins Kantar from eBay, where she was Head of Customer Engagement and Panels. Previously, she led Customer Experience Strategy programs at Amazon, and spent eleven years in strategy consulting.
Bérengère will manage all aspects of Profiles division’s owned panels, including LifePoints, Qmee, MobiWorkX, and ORU, and all panel partnerships, to reinforce and further enhance Kantar Profiles’ leading capabilities for delivering clients with the highest quality panels, the most engaged panellists, and the most meaningful data.
Kantar’s Profiles division connects brands with people through the world’s highest-quality panels. Providing a single, programmatic access point to over 170 million highly permissioned, deeply profiled research-ready panellists in over 100 markets, Kantar’s Profiles division enables clients to build a rich understanding of their target audiences and delivered more than 65 million surveys on behalf of clients in 2022.
Caroline Frankum, Global CEO, Kantar’s Profiles division: “The compliant acquisition, retention, and engagement of our panel users around the world is what allows Kantar to deliver quality responses at scale for our customers, which has never been more important in these times of increasing macro-economic uncertainty, increasing data privacy complexity, and unprecedented levels of fraud. Bérengère’s role is crucial in delivering the most meaningful data to our clients and she will further amplify Kantar’s more than 20 years of proven expertise in panel brands and panellists’ engagement with leading technology and AI. Bérengère’s unique blend of skills in consumer insights, data analytics and product development for leading tech brands will be invaluable for ensuring our clients can make decisions and build strategies based on the most trustworthy, highest quality data from real people who actually are who they say they are.”
Bérengère’s appointment was effective from 26th June 2023.
