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Standard Bank appoints Diana Springer as Group head of brand and marketing
Standard Bank has appointed Diana Springer as the new group head of brand and marketing.
Springer will be responsible for the strategic positioning of the Standard Bank brand and the execution of the brand and marketing operating model.
She has a wealth of experience, having previously worked on numerous blue chip local and international brands. Springer worked in London on major brands including Microsoft and Diageo. She was head of CRM Strategy at Ogilvy SA. In 2018 she was a founding partner of Black & White, a marketing strategy consultancy within the M&C Saatchi Group, and in 2022 was appointed to the M&C Saatchi group exco as the chief data and intelligence officer.
Margaret Nienaber, COO, Standard Bank: “We are immensely proud that we have been able to attract a talent like Diana to join Standard Bank. Brands globally are being faced with new challenges as their operating and competitive environments evolve and become more complex. It’s important that as the largest financial services group, by assets, we continue to deliver to our shareholders and contribute meaningfully to Africa’s growth. We believe that Diana has a wealth of expertise that will support the Group as it navigates and evolves in a complex operating environment.”
