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Youfanly pays out $312,000 to African creators as it tackles payment barriers
Creator monetization platform Youfanly has disbursed over $312,000 (KSh 40.2 million) to content creators in the last 14 months, highlighting a growing demand for financial infrastructure tailored to Africa’s digital economy.
The platform, which now hosts over 4,500 creators, is positioning itself as a direct solution to the payout delays and restrictions that plague African users on global tech giants like YouTube and TikTok.
While the African creator economy was valued at $5 billion in March 2025, many creators on the continent still struggle to access their earnings due to limited integration with local banking systems. Youfanly has differentiated itself by prioritizing liquidity, processing withdrawal requests within 24 to 48 hours—drastically faster than the industry standard.
The platform’s payment infrastructure is built to bypass the traditional banking bottlenecks that often lock African creators out of the global market. Youfanly supports multi-currency transactions and local payment channels, including mobile money (M-Pesa), local bank transfers, and cryptocurrency. In a move to maximize creator earnings, the platform also ensures users retain 100 percent of their tips, a feature that distinguishes it from many competitor models that take significant commissions on all revenue streams.
“While finding reliable payment processing partners can be a challenge, we have been proactive in building strong relationships to ensure smooth transactions,” said Ella Aragbeye, Creator Partnerships Officer at Youfanly. “Our focus and differentiation centers on removing the friction African creators face on global platforms, allowing our users to reach their full potential.”
The impact of this model is evident in the platform’s diverse user base, which spans Nigeria, Ghana, South Africa, Kenya, Tanzania, and the United States. Creators across various niches—from fitness and fashion to music and NSFW content—are leveraging the system to secure reliable income. For creators like Nairobi-based dancer Amina Waithaka, who previously faced arbitrary account deactivations and held-up funds on major social apps, the shift to Youfanly has meant instant access to capital and greater control over her financial future.
With projections estimating the African creator economy could swell to nearly $30 billion by 2032, Youfanly is aggressively scaling its operations. The company plans to triple its creator base over the next year and is preparing to roll out live streaming features. Additionally, the platform is expanding its currency support to include the British Pound (GBP), Euro (EUR), Ugandan Shilling (UGX), and CFA Franc, further dismantling the financial borders for African digital entrepreneurs.
