Marketing Report

Market Research
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AfriSummit [November 3-6, 2024, Cairo]: Uniting for a Healthier Africa
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[Whitepaper] VML: Controlling Content Chaos
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Taking back control over business travel costs in 2024
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Carlsberg creates new beer using West African fonio grains
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Real Madrid is the world’s most valuable football club brand, report
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Global Out of Home spend hits $41.9 billion, report
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Global live streaming market to reach $756.5 billion by 2031, report
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Criteo collaborates with Microsoft Advertising to drive retail media growth
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Global advertising revenue to hit $1 trillion in 2026, PWC Outlook
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Brand diversity and inclusion reputation influences consumers’ purchase decisions, report
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L'Oréal is the world’s most valuable cosmetics brand, report
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Marketers plan to allocate two thirds of their media spending on digital channels, report
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50 percent of consumers will significantly limit their interactions with social media by 2025, survey 
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Deloitte is the world’s most valuable commercial services brand, report
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More than half of businesses yet to grasp the commercial opportunity created by climate change, survey
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Global tech companies launch consortium to address AI's impact on the technology workforce
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Digital commerce in Africa to expand 25% per year by 2026, report
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Global marketing predictions of 2024 by World Federation of Advertisers partners
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Mobile ad spend to reach $362 billion in 2024, report
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Global digital OOH market to reach $41.3 billion by 2030, report
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Global digital advertising market to reach $667 billion in 2024, report