Marketing Report

Market Research
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L'Oréal is the world’s most valuable cosmetics brand, report
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Marketers plan to allocate two thirds of their media spending on digital channels, report
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50 percent of consumers will significantly limit their interactions with social media by 2025, survey 
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Deloitte is the world’s most valuable commercial services brand, report
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More than half of businesses yet to grasp the commercial opportunity created by climate change, survey
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Global tech companies launch consortium to address AI's impact on the technology workforce
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Digital commerce in Africa to expand 25% per year by 2026, report
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Global marketing predictions of 2024 by World Federation of Advertisers partners
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Mobile ad spend to reach $362 billion in 2024, report
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Global digital OOH market to reach $41.3 billion by 2030, report
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Global digital advertising market to reach $667 billion in 2024, report
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The global metaverse market to reach $3.1 trillion by 2032, report
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e-Commerce poised to capture 41 per cent of global retail sales by 2027, BCG reports
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Public trust in AI technology declines amid release of consumer AI tools, report
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Global consumer spending on mobile apps to jump by 10% and hit over $260b in 2024, report
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In-game advertising market to reach $17.6 billion by 2030, report
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New research reveals how people engage with brands using images
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Global eco-conscious consumers spend to reach $1 trillion by 2027, report
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GRASP fellowship invests in African women researchers
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Amazon is consumers’ preferred ad platform for a second year in a row, report
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Connected TV accounts for half of global video impression share for retail advertisers, study