Generation Z is influencing ad spend and shaping the future of media, report

A rupture from previous generations, Generation Z are ripping up the playbook for cohorts. 

They are the most progressive, and responsible, generation yet. They have the tools, tenacity and self-awareness to drive the change they feel is so badly needed. 

Plugged into culture and purpose, their playground to nurture this change is everywhere media is, from the beat of a note to the word of a social media post. Meeting them there, where they play, through meaningful media experiences, will unlock massive opportunities for business and brands to reach the largest cohort on the planet today. 

In a new report, Havas Media Group shares vital insights, including eleven key traits, on how this nuanced, connected and extraordinary generation is influencing ad spend and – literally  – shaping the future of media. 

The full report can be accessed here