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Global mobile advertising market to grow by $290 billion between 2022 and 2027, report
The global mobile advertising market size is forecast to grow by $290.16 billion between 2022 and 2027 at a compound annual growth rate of 12.54% according to a report by Technavio.
The report includes historic market data from 2017 to 2021. In 2017, the market was valued at $197.46 billion. The report provides a comprehensive analysis of growth opportunities at regional levels, new product launches, the latest trends, and the post-pandemic recovery of the global market.
By region, the global mobile advertising market is segmented into APAC, North America, Europe, South America, and Middle East and Africa. APAC will account for 49% of market growth during the forecast period. Another region offering significant growth opportunities to vendors is North America. Customers' strong preference for online purchasing, which is driven by rising disposable income, net connectivity, and mobile device penetration rate, is fueling the market. With the growing use of apps and web browsers, as well as Wi-Fi and mobile internet connections like 5G, advertisers now have the opportunity to leverage in-app advertising as a powerful marketing tool. These variables will support market expansion During the forecast period.
The market is driven by factors such as growth in in-app advertising, the introduction of video advertisements, and emerging trends in social media will be crucial in driving the growth of the market. However, the rising privacy and security concern is hindering the market growth.
The competitive scenario categorizes companies based on various performance indicators. Some of the factors considered include the financial performance of companies over the past few years, growth strategies, product innovations, new product launches, investments, and growth in market share among others.
Based on type, the market is segmented into search, display, video, and others. The search segment accounted for the largest share of the market in 2022.
Based on geography, the market is segmented into APAC, North America, Europe, South America, and Middle East and Africa.
