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365 Digital and Truecaller join forces to scale advertising across Kenya and South Africa
Truecaller has announced a strategic reseller partnership with 365 Digital, one of Africa’s foremost digital marketing and commerce media specialists. The collaboration aims to strengthen Truecaller’s advertising and monetization ecosystem across South Africa and Kenya.
This partnership marks a significant milestone in Truecaller’s African expansion strategy, reinforcing its direct sales footprint and long-term commitment to building robust regional alliances. By integrating Truecaller’s immense scale and first-party insights with 365 Digital’s deep market expertise, the collaboration is set to unlock significant new value for advertisers in the region.
Under the agreement, 365 Digital has been appointed the exclusive reseller for Truecaller Ads inventory in both markets. This will enable brands and agencies to activate premium, data-driven advertising solutions at scale, combining Truecaller’s platform intelligence with 365 Digital’s proven local execution.
Hemant Arora, Vice President & Global Head of Truecaller Ads Business, stated “South Africa and Kenya are strategically important to Truecaller’s long-term growth in Africa. Around the world, brands partnering directly with Truecaller benefit from our unique scale, trusted insights, and tailored solutions to successfully achieve their media, marketing, and business objectives. Our collaboration with 365 Digital brings this proven global offering to advertisers and agencies in South Africa and Kenya, significantly strengthening our local footprint.”
Julian Jordaan, CEO at 365 Digital, commented on the partnership “We are excited to partner with Truecaller and bring its powerful, trust-led advertising solutions to brands across South Africa and Kenya. At a time when establishing brand trust is paramount, Truecaller’s unique position at the intersection of communication and utility presents a massive opportunity for advertisers to connect meaningfully with consumers. We look forward to working closely with the Truecaller team to drive innovation and deliver measurable results for our clients.”
As part of the partnership, 365 Digital will lead local sales and advertiser engagement for Truecaller Ads. Advertisers in these regions will now gain seamless access to a portfolio of high-impact, mobile-first ad placements designed to drive engagement in a brand-safe environment.
Looking ahead, this partnership reflects Truecaller’s broader international growth strategy, which focuses on strengthening regional monetization through trusted local partners. By expanding its direct sales footprint and deepening advertiser relationships across Africa, Truecaller continues to build a sustainable, high-impact advertising ecosystem for both brands and users.
