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Dentsu appoints Lana Marais as group operations director in Sub Saharan Africa
Dentsu has appointed Lana Marais as its new group operations director for dentsu Sub Saharan Africa, effective 1 June. According to the company, with its growth across 12 African countries over the past decade, it has set sights on doubling its business by 2030. To achieve this audacious goal, it says it is embracing a fresh approach to work, investing in talented workforce, and forming strategic partnerships with the right clients.
Dawn Rowlands, CEO, dentsu Africa: In today's fast-paced world, we understand the importance of staying ahead without pausing for a moment. Marais will be stepping into this role to drive success and create bandwidth in the region. Marais' extensive experience at dentsu since 2009, her resilience, and her collaborative nature have given her a deep understanding of our business and the challenges we face regionally. Her recent focus on the emerging markets within SSA has equipped her with valuable insights to step change the way we drive efficiencies and effectiveness across the region.
We have full confidence in Lana's ability to drive our transformation agenda and implement our business model effectively.”
In her new role, Marais will partner with the regional leadership team across all 12 markets, ensuring the effective execution of our regional business strategies. She will spearhead the creation and delivery of necessary plans, metrics, and targets.
Dawn: “We have full confidence in Lana's ability to drive our transformation agenda and implement our business model effectively.” Dawn further highlighted capabilities and initial projects where Marais will define project and execution plans while retaining responsibility for the emerging markets.
With Lana Marais at the helm, dentsu will team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy.
Dentsu statement: “We know people better than anyone else and we use those insights to connect brands, content, commerce, and experience, underpin ed by modern creativity. We are the network designed for what’s next.”
