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Digital advertising firm Aleph launches dedicated unit for cross-border payments and credit underwriting
Digital advertising firm Aleph has announced the launch of a new global cross-border payments and credit underwriting unit, Aleph Payments.
Aleph connects 22,000 advertisers in 130 primarily emerging countries with the world’s leading digital tech platforms such as TikTok, X (formerly Twitter), Snap, Spotify, Uber, Meta, Microsoft, Twitch, and Google among others.
“We have built our company with the capability to adapt to the ever-changing needs of the digital industry. We will expand our cross-border payment and credit underwriting capabilities into other subcategories within the digital advertising ecosystem such as SSP’s, DMP’s, DSP’s, ad-quality, viewability, ad-serving tech, apps, gaming, etc. Gaston Taratuta, Aleph’s CEO and Founder and EY’s 2022 Entrepreneur of the World said.
‘’We are local market experts who can solve the complexities so global ad tech companies can focus on their core businesses, and local advertisers can finance their ad tech needs,’’ he added.
Gaston said the company plans to also amplify its services to its current global partners such as Spotify, Uber, Meta, and new ones, expanding from current services in digital advertising to allow cross-border payment of streaming, mobility, and digital services commerce, among other categories.
‘’Finally, over 5,000 of Aleph's current digital-native advertisers, who are striving to connect with global consumers, could potentially become customers by leveraging the capabilities of Aleph Payments,” he said.
The global digital advertising spend is expected to reach $766 billion by 2025 according to eMarketer. At the same time, global remittance and cross border payments transaction value is estimated to grow from $37.15 trillion in 2020 to $39.99 trillion in 2026 according to Frost & Sullivan. Over the past 19 years, Aleph has been providing credit underwriting and cross border payment offerings to advertisers and digital ad tech platforms building a robust capability. Aleph currently manages over $2bn worth of total cross border credit and payments through its network across international markets, and it is a trusted operator for its partners and clients.
Aleph will be presenting at DMEXCO in Cologne, DE September 20-21, 2023.
