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Google's products and services added $900m to Kenya's economy in 2023
Google has revealed that its products and services provided an estimated $900 million of economic activity for businesses, nonprofits, publishers, creators, and developers in Kenya in 2023.
In a report dubbed The Digital Opportunity of Kenya released on Monday, Google noted that the insights from the report underscore Kenya's standing as a digital leader in Africa and the immense potential of continued investment in the digital economy.
"Kenya’s digital transformation is a testament to the resilience, creativity, and entrepreneurial spirit of its people. At Google, we are deeply committed to building on this momentum by continuing to provide tools, skills, and infrastructure that enable individuals and businesses to innovate, thrive, and compete on a global scale.’’ Agnes Gathaiya, Google Kenya Country Director, said.
‘’The insights from this report reaffirm the power of technology to drive sustainable growth and inspire us to continue working with partners to unlock Kenya’s full digital potential." she added.
The report further notes that knowledge workers in Kenya saved 5.5 million hours annually using Google Search and Workspace, resulting in a $98 million improvement in productivity. It adds that 300,000 young adults also acquired new digital skills through Google Search in 2023, highlighting the positive impact of these tools on employment and productivity.
Artificial intelligence (AI) holds immense potential to transform Kenya’s economy. The report highlights its capability to drive innovation, optimise processes, and create opportunities for businesses and individuals. As AI adoption grows, It further notes that Kenya has the chance to establish itself as a leader in AI-enabled industries, leveraging this technology to address local challenges and drive inclusive economic development.
According to the report, AI could add $2.4 billion to Kenya's economy by 2030, underscoring its potential to reshape industries and create new growth opportunities.
"Our research shows that tech investment will be a powerful catalyst for further growth and development across Kenya, especially if there is a focus on connectivity, cloud computing, and artificial intelligence." Amy Price, Director & Head of Technology Policy at Public First, said.
Kenya’s digital economy is poised for accelerated growth through initiatives that prioritise connectivity, cloud-first policies, and digital infrastructure. The report provides actionable recommendations for policymakers to enhance these efforts and prepare the workforce for the AI-driven future, emphasising the need for strengthened STEM education and AI fluency.
In 2021, Google committed $1 billion to accelerate Africa’s digital economy through initiatives that enhance internet access, support entrepreneurs, and foster innovation. This investment has already made a tangible difference in Kenya, according to the report.
Google says programs like the Hustle Academy and the Black Founders Fund, coupled with critical infrastructure projects such as the Umoja subsea cable, highlight its commitment to advancing Kenya’s economic growth and technological capabilities.
