Marketing Report
South African Broadcasting partners with Mangomolo to expand online video capabilities news

South African Broadcasting partners with Mangomolo to expand online video capabilities

Mangomolo, a full-service Over-The-Top (OTT) video platform, has been chosen by the public service broadcaster, South African Broadcasting Corporation (SABC), to upgrade its SABC+ platform capabilities.

SABC+, an SABC’s OTT video and audio streaming service delivers TV and Radio channels over the internet to a wide range of connected devices. In addition, the service features on-demand content and catch-up functionalities. It is also available on a range of devices including mobiles, Smart TVs and Apple TV with the ability to download content to selected devices for offline viewing. 

Using Mangomolo’s services, SABC+ can widen its audience and expand its public service to internet-connected devices. The SABC+ platform is currently supporting 7 TV channels covering entertainment, news, sports and education and 19 Radio stations of different content types. The project also has participation from key Mangomolo partner Broadsmart, leading project management operations and providing an end to end ecosystem for the SABC. On the monetisation front, Castoola and Triton Digital provides best in class advertising services for video and audio respectively. 

“Our work with SABC is an exciting opportunity to deliver new OTT video experiences in South Africa. We’re making it simple to expand the SABC’s offering and deliver content to audiences on whatever device they want to use. As smart device adoption grows across Africa, we’re ensuring that broadcasters can connect with their audiences and grow viewership with a comprehensive OTT video platform,” said Wissam Sabbagh, Founder and CEO at Mangomolo, “We’re proud to be transforming the broadcast landscape in Africa and look forward to continually evolving SABC digital offering.”

The partnership furthers Mangomolo's global expansion into South Africa. Recent team expansions support this drive to grow across new regions and enable more service providers to maximise audiences and revenue. By partnering with Mangomolo, providers gain a proven OTT video platform, technical expertise and a team that is ready to deliver world-class solutions in local markets.

The SABC’s acting Chief Operations Officer, Mr. Lungile Binza said that “Mangomolo has been a great partner on our OTT video journey and supported us as we grow our digital offering. The entire process has been seamless, allowing us to focus on our core of the business while the Mangomolo team takes care of the technology and other managed services.” . Lungile Binza further stated “We have a flexible foundation for reaching our audiences and expanding our offering over time. With Mangomolo, we’re able to deliver the content our audiences want across the devices they use.”

Mangomolo is providing an end-to-end service, with monetisation capabilities, content management, media preparation and delivery all through a single platform. Mangomolo’s comprehensive suite of monetisation options and automation capabilities empowers partners to maximise their digital reach and revenue potential across all devices. It manages over a billion streams per month and serves more than 30 million viewers globally to support digital transformation in media and broadcasting.  

www.mangomolo.com

Featured





Abonneer je op onze nieuwsbrief.