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Southern African Freelancers Association presents blueprint on status of freelancers in media
Safrea (Southern African Freelancers' Association) has presented its updated Advocacy Framework, a strategic blueprint aimed at enhancing the status of freelancers in the media and communication industry.
Lionel Krieger, head of Advocacy, Safrea Exco: “We invite our stakeholders to join us in creating a conducive work environment for Southern African freelancers – the backbone of the gig economy and many modern industries.”
Through Safrea's Advocacy Framework, we're setting the stage for a brighter, more secure future for these professionals. The framework, which forms part of Safrea’s business strategy, is a testament to the organisation's dedication to the freelance community. By bridging gaps with stakeholders, Safrea aims to ensure freelancers receive the recognition, fair compensation, and favourable conditions they deserve.”
Focus areas of the framework
- Government:Safrea accentuates the socio-economic benefits of a harmonious relationship between the government and freelancers, advocating for policies that mutually benefit both parties.
- Business community:The framework emphasises the significance of collaborative relationships between businesses and freelancers, promoting mutual respect, fair compensation, and open dialogue.
- Strategic partnerships:Safrea is eager to build and improve alliances with strategic partners, such as ASAIB (Association of Southern African Indexers & Bibliographers), PEAR (Professional Evaluation and Research), PEG (Professional Editors’ Guild), SAGA (South African Guild of Actors), SAPP (South African Professional Photographers), SASFED (South African Screen Federation), SASJA (South African Science Journalists’ Association), SATI (South African Translators Institute) and more.
Hush Naidoo, chairman, Safrea: “Our updated framework is more than just a document; it's a reflection of our vision for freelancers in Southern Africa. Collaborative growth is the future, and we're here to pave the way. We will reach out to relevant stakeholders soon to give life to the Advocacy Framework.”
