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TikTok launches STEM Feed in Africa
TikTok, has launched the Science, Technology, Engineering, and Mathematics (STEM) feed in Sub-Saharan Africa (SSA).
In the same way that TikTok curates a following and friends feed, it now also offers content specifically covering STEM topics. The feed is currently live and is available over 20 countries across SSA.
Users can now click on the STEM feed alongside the For You feed to open up a world of knowledge from respected experts in their fields.
The feed features content in the English language with auto-translated subtitles, verified by two independent fact-checking organisations, CSN and Poynter.
TikTok STEM Feed is a hub for curious and knowledge-seekers
More than a billion users worldwide enjoy TikTok, many of whom are curious individuals seeking to expand their knowledge on topics ranging from social issues to art and education
Evidence of this is seen in TikTok’s #BookTok with 47 million video creations, created by users who have formed a community of avid readers looking for their next read. #LearnOnTikTok appeals to the intellectual user, a beehive of interesting facts, tips on optimising TikTok, and niche subjects.
“TikTok is home to more than entertainment. It’s a platform where users flock to make discoveries; whether it’s uncovering a new restaurant, listening to a new artist for the first time or learning a new language. #STEMTok expands the world of discovery for our users whilst educating them with enriching content,” said Boniswa Sidwaba, Head of Content Operations Sub-Saharan Africa, TikTok.
For the youth
With 25% of TikTok users globally being teenagers, the platform has the potential to shape and inspire an entire generation. Through its STEM feed, teen users can enhance their knowledge on topics such as the nature of bacteria, planetary science, astrophysics, the inner workings of technology, and robotics.
With the STEM feed, parents and guardians can rest assured that the platform offers more than dance trends and new songs. On TikTok, they can be every part of a community of shared interests.
