Marketing Report

Media Stategy
mediastrategy news
The hidden cost of shrinking your marketing investment
mediastrategy news
Africa Business Communities launches operations in the Middle East
mediastrategy news
African service provider Hayo chooses Ilex Content Strategies for global marketing
mediastrategy news
New Salesforce-WhatsApp integration brings marketing and service conversations together
mediastrategy news
Airtel Africa launches ads platform for advertisers and agencies
mediastrategy news
African businesses can now harness Google AI to simplify search advertising
mediastrategy news
Global insurer Allianz Group appoints Group M as media partner of record
mediastrategy news
MENA Fintech Association establishes its Fintech Marketing Working Group
mediastrategy news
GroupM enhances creator content amplification capabilities globally with Amazon Ads
mediastrategy news
Global ad company Entravision enters into a global partnership with Pinterest
mediastrategy news
Nielsen launches Netflix Ad Measurement in Nielsen ONE Ads
mediastrategy news
GroupM partners with SeenThis to reduce carbon emissions from digital advertising
mediastrategy news
GroupM introduces new protections against made for advertising domains
mediastrategy news
[Marketing Week Africa] Bob Koigi: How resilience has paid off for financial services, media and retail brands
mediastrategy news
Social media app Twitch set to introduce short-form video features
mediastrategy news
Samsung TV Plus expands its sports offering with FIFA+ as the FIFA Women’s World Cup 2023 unfolds
mediastrategy news
Media buyers plan to invest more in audio in the next 12 months, report
mediastrategy news
IAS collaborates with X to provide pre-bid brand safety and suitability
mediastrategy news
Video on demand platform Starzplay partners with TPAY on subscription payments
mediastrategy news
Reporters Without Borders, partners launch international committee to regulate use of AI in media
mediastrategy column
Static Vs Digital: when it comes to outdoor media, both can play a role in your media strategy