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Havas Media Network scales data and technology offering with global launch of CSA brand
Havas Media Network (HMN) has scaled its data and technology services with the launch of CSA – a global brand within the global agency network dedicated to accelerating clients’ understanding of customer data and improving ROI through analytics and machine learning solutions.
The CSA brand will launch in France, Italy, Spain, UK, USA, and LATAM, with numerous additional global markets launching in the coming months.
CSA goes beyond ‘data for data’s sake’ and is rooted in meaningfully growing businesses through a customer-focused and results-oriented approach to data analysis, implementation, and optimization. To comprehensively serve clients’ data and tech offerings at different stages of maturity, CSA offers an evolved product suite across three core offerings:
CSA Consult: Offering access to a global network of experts, equipping clients to discover and accelerate against their strategic goals.
CSA Tech: A suite of digital tools and services which provide best-in-class technology capabilities to drive clients’ transformation agenda.
CSA Science: A suite of capabilities and proprietary tools which puts measurement at the center of clients’ marketing efforts.
The CSA brand has 40 years of history in France as a pioneer in understanding consumer behaviors and was integrated into Havas France in 2015. This global launch consolidates data and tech talent expertise within Havas Media Network – including DBI, Intellignos, Search Laboratory, and Noise Digital – under the CSA brand to efficiently and synergistically deliver a holistic view of marketing performance for clients around the world. This network of talent has been providing Havas Media Network’s data science and adtech services to clients including Carrefour in France, Papa Johns in the USA, and Homebase in the UK.
Peter Mears, Global CEO, Havas Media Network: “The data and tech landscape is complex and constantly evolving and our clients face disconnected silos of data, ever-changing regulations, and an overwhelming abundance of services and products. CSA is uniquely positioned to address these challenges by fusing our data & tech know-how with our unique insights into clients’ broader business challenges.”
George Papandreopoulos, who joined HMN in January of 2023 as Global Managing Director of Measurement, now assumes the position of Global Managing Director of CSA. In this capacity he will be supported by Daniel Hayes and Leo Frattesi, who will respectively lead the CSA Tech and CSA Science offerings.
Papandreopoulos: “The depth of data and tech expertise within Havas is unparalleled, and I’m excited to drive unity across our network of specialists around the world. Not only will the launch of CSA provide clients a more seamless and comprehensive data and tech experience, this new brand will facilitate greater knowledge and skill sharing and collaboration amongst our own talent, furthering HMN’s mission to create a meaningful working experience for our people.”
As Havas Media Network continues to augment data and tech capabilities within the network, CSA will be bolstered by upskilling existing talent and ongoing acquisitions to ensure the brand is poised to meaningfully deliver for clients.
