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MENA Fintech Association establishes its Fintech Marketing Working Group
The MENA Fintech Association (MFTA) has announced the establishment of its Fintech Marketing Working Group “Bridge”.
MFTA is a premier not-for-profit organization dedicated to serving fintech startups and established players across the Middle East and Africa.
Eric Fulwiler has been appointed as the Chair of said working group.
The group aims to bring together industry experts, marketing professionals, and key stakeholders to strategize and implement innovative marketing initiatives that will foster the growth and visibility of fintech ventures across the MENA region.
Nameer Khan, Chairman – MENA Fintech Association said “Bridge marks a significant milestone in our continuous commitment to bolstering the fintech landscape across the MENA region. This innovative working group represents a collaborative effort to drive the industry forward by strategically leveraging marketing expertise’’.
‘’Our aim is to not only nurture the growth of fintech but also to fortify its presence and impact. Bridge will serve as a platform for thought leadership, fostering a collective vision that aligns marketing strategies with the evolving needs of the industry. ‘’
Founded in 2018, the MENA Fintech Association has earned recognition as one of the top 4 fintech groups globally. With a strong presence in the Middle East and Africa, the association has been at the forefront of driving innovation and fostering collaboration in the fintech industry.
Bridge aims to bring together industry experts, marketing professionals, and key stakeholders to strategize and implement innovative marketing initiatives that will foster the growth and visibility of fintech ventures across the MENA region.
This working group will focus on devising comprehensive marketing strategies, leveraging digital channels, fostering collaborations, and organizing educational events to support the fintech ecosystem's development, ultimately driving greater awareness and adoption of fintech solutions in the Middle East and Africa.
The group will actively work towards establishing a robust network that bridges the gap between fintech startups, established players, and regulatory bodies, ensuring that the marketing strategies align with evolving regulations while propelling the region's fintech landscape towards sustainable growth and recognition on a global scale.
“I am thrilled to steer an initiative that embodies the essence of its name. Our mission at Bridge is not just to pioneer innovative marketing strategies but to become the nexus between the fintech industry and the realm of marketing. ‘’ Eric Fulwiler, Co-Founder and CEO of Rival and Chair of Bridge said.
‘’We aspire to create a collaborative ecosystem that bridges the gap between emerging startups, established players, and regulatory bodies. This alliance will ensure that our marketing efforts not only drive visibility and adoption but also seamlessly align with the ever-evolving regulatory landscape,’’ he added.
