Marketing Report

News
creation news
WOO Global Congress to focus on sustainability
marketresearch news
Airport advertising is effective and drives frequent flyers to act after ad exposure, study
retail news
INC. Networking Event | Johannesburg South Africa | 13 June 2023
media news
Panasonic concludes its Influencer Affiliate Program for Middle East & Africa
pr news
[Column] Sheena Raikundalia: Why influencers may be our secret weapon for food security in Kenya
creation news
Meta celebrates Africa’s ‘Rising Stars’ in its 2023 ‘Made by Africa, Loved by the World’ campaign
creation news
FIFA World Cup 26 Official Brand unveiled in a celebration of football and diversity
marketresearch news
Telecom brand values grow globally, driven by maturity of new tech, study
creation news
Effie South Africa hosts dialogue on creative and effective marketing
marketresearch news
L'Oréal is the world’s most valuable cosmetics brand valued at $12 billion, survey
creation news
Tiktok launches $6 million fund for creators to monetize their content
pr news
Over half of PR practitioners lack confidence in their data literacy skills, study
marketresearch news
South African brands fight back amid economic and geopolitical challenges
pr news
Ethical standards remain crucial for the African PR industry, report
creation news
[Column] Stéphane Allard: Automation and its place in digital advertising
mediastrategy news
Eko Innovation Centre launches media, marketing and tech hackathon
marketresearch news
Digital ads which evoke strong emotions are four times more likely to drive brand equity, research
marketresearch news
Havas study explores the hyper-personalized purpose era for brands
media news
African streaming platform Anghami launches first AI newsroom
creation news
Dentsu South Africa unveils a digital adtech solution in the face of load shedding
marketresearch news
Mobile ad fraud holds steady globally, report