Marketing Report

News
media news
Havas Media Group bolsters global data expertise with leadership appointments
creation news
Vodacom turns a Tiktok challenge into a hearing test for youth in new campaign
marketresearch news
Gen Z expects advertising to be purpose-driven, unobtrusive and entertaining, study
marketresearch news
AI sector to become a trillion-dollar market in the next 5 years, report
marketresearch news
Kantar launches brand performance tracker with real-time insights and forecasts
mediastrategy news
Spotcovery, serving as a bridge between African Americans and Africans, launches optimization tool on site
marketresearch news
Marketing agency Wunderman Thompson launches initiative to strengthen B2B brands
media news
Kantar Media names Patrick Béhar as Global CEO
creation news
Ocean on 76 Collective acquires experiential marketing firm Digiworx
creation news
Mastercard Music Pass NFT opens access to Web3 training programme for emerging musical artists
retail news
Shop! South Africa launches Outstanding Shopper Marketing Awards
marketresearch news
World’s 25 largest agency companies and the state of the agency market
creation news
YouTube to launch AI-powered music ad solutions
media interview
[Interview] Mathias Pwol, CEO, Trillaman Studio, Nigeria
marketresearch news
Global outdoor advertising market to reach $39.2 billion by 2030, report
marketresearch news
World Federation of Advertisers launches Sustainable Marketing 2030 report
creation news
Insight Publicis unveils Creative Interns Academy to bridge Nigeria’s advertising talent gap
pr interview
[Interview] Donna Rachelson, CEO, Branding & Marketing YOU, South Africa
mediastrategy news
FPL Media joins World Out of Home Organization
marketresearch news
MTN’s sustainability focus recognized with top showing in brand survey
mediastrategy news
Global beauty brand LUX partners with SABC Sport to change women in sports narrative in media