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Calla PR launches solution to help businesses test products pre-market
Public Relations and Strategic Communications firm, Calla PR, has launched a new solution designed to help businesses test products and solutions before launching in the region and the rest of Africa.
Dubbed “Try it in Nairobi,” the service will help businesses, ranging from startups to multinationals, pilot their solutions in the city. The offering includes identifying the right audiences and locations for testing, supporting communication and visibility efforts, and connecting companies with key stakeholders like customers, partners, and potential investors to ensure successful implementation.
“Businesses exist to fix gaps to clearly defined problems, and they do this on a daily sometimes with normal pressures to release products or services to the market. However, many times they face challenges in testing their solutions with a live market to ensure efficacy and consequently adoption,” said Calla PR managing director Kevin Otiende.
The PR firm says this solution empowers both businesses with ready products or services and individuals with innovative ideas to test them in a live environment in a bid to gain experience and insights to transform these ideas into market success.
“Launching blindly can be a gamble that would erode customer confidence, damage brand reputation, and even result in costly legal repercussions, which is why rigorous testing mitigates these risks, ensuring reliability and market readiness,” he added.
Companies stand to benefit from this service through strengthening of their customer understanding, support for the acceleration of developing new solutions and facilitated guidance in testing the same.
Calla PR says the launch of “Try it in Nairobi” cements its commitment to innovation, leveraging Nairobi’s position as the economic and technological hub of East Africa to offer a unique concept validation process.
Key sectors being targeted include banking and finance, manufacturing, technology, agribusiness, retail, supply chain, real estate, communication, education and healthcare.
