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OLC debuts sponsorship division, secures Coca-Cola Springboks campaign
Offlimit Communications (OLC), a full-service experiential and PR agency, has announced the official launch of its sponsorship division, expanding its legacy as a through-the-line engagement agency by providing specialist commercial sponsorship executions.
With a history of creating buzz-worthy brand experiences, OLC is now adding to its repertoire by forging powerful partnerships between brands and sponsorship deals.
Garon Bloom, managing director, OLC: “We have been wanting to collaborate with key strategic players for years to set up a sponsorship division; the caliber of these individuals means that we as a business are able to offer our clients so much more. The timing is right, and we are really looking forward to the expertise our partners will bring.”
In the same stride, OLC has unveiled its latest win: the experiential and PR campaign for Coca-Cola’s sponsorship of the Springboks. This campaign, which runs from July to October brings together two of South Africa’s most iconic brands – Coca-Cola and the Springboks – to uplift the nation through rugby.
For over 14 years, OLC has been a trusted agency partner to Coca-Cola, creating some of its most memorable brand experiences in South Africa and on the continent. This campaign will be no different. From stadium and fan park activations, winner experiences, and PR storytelling, OLC will ensure that Coca-Cola's presence is felt both on and off the field, uniting fans across the country.
With this landmark win, and the launch of its sponsorship division, OLC continues to redefine the way brands connect with audiences – through strategic sponsorships, immersive, cultural experiences and storytelling that resonates.
