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Five Carrefour shoppers win Ksh 100k each in Blue Band brand festival promotion
Five lucky Carrefour shoppers have each won Ksh 100,000 in school fees in the recently concluded Carrefour Brand Festival Promotion, a partnership between Blue Band and Carrefour designed to reward loyal customers and promote family nutrition.
The winners, Joseph Irungu, Teresia Njoki, Christopher Njoroge, and John Kinyingi, received their prizes during an award ceremony attended by Pheodor Njoroge, Head of Marketing for East and Southern Africa at Flora Food Group, the parent company of Blue Band.
“This promotion is part of Blue Band’s ongoing commitment to spreading nutrition and joy to families across Africa,” said Njoroge. “Our collaboration with Carrefour underscores our joint effort to deliver quality, value, and care to consumers while supporting education and community well-being.”
The Blue Band Brand Festival Promotion, which ran in Carrefour stores across Kenya, offered shoppers attractive discounts, bundles, and prizes, reinforcing Blue Band’s position as one of Kenya’s most trusted household nutrition brands.
The initiative also highlights Carrefour’s growing focus on customer engagement and local partnerships, rewarding loyal shoppers while driving awareness around family nutrition and affordability.
