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The E&M industry is projected to grow at a compound annual growth rate (CAGR) of 3.7% until 2029 – a rate above the projected global economic growth average, but below pre-pandemic highs.

The results highlight a marked decline in agency confidence worldwide as macroeconomic pressures and strategic reassessments continue to reshape the sector.

Generative AI is rapidly becoming a cornerstone of video ad creation, transforming how campaigns are developed, tested, and scaled.

As part of its Help Children Be Children initiative, MTN is supporting the strengthening of in-country reporting portals and child helplines, while also working to make the Africa Online Safety Portal accessible across the continent, particularly in countries that lack national platforms.

Cindy has extensive experience as a leader in the technology, telecommunications, media, entertainment and creative industries gained at world-leading brands.

Titled “The Story Behind the Numbers”, the campaign marks the latest expression of Absa’s #WeSeeYourStory – a powerful new brand campaign that builds on the 2024 launched brand repositioning #YourStoryMatters.

The aim is to improve access to financing for productions that promote original African stories around the world. EbonyLife Media has built a reputation for bringing compelling African narratives to global audiences through innovative storytelling.

MIT Kuo Sharper Center for Prosperity and Entrepreneurship has launched a five-year collaboration with the Government of Botswana aimed at strengthening the country’s innovation and entrepreneurship ecosystem.

The creative economy currently represents approximately 3% of global GDP and generates 30 million jobs, according to UNESCO.

In Ghana, online ads showcase the best engagement results on news websites and communication apps, according to the latest investigation by Eskimi, a global AdTech company. Overall, ads published on websites are doing better than those on apps.

Teaming up with creative agency Joe Public and its client, Nedbank, Greg directs #GetMoneyFit - a film that doesn’t pitch product; it ignites purpose.

A comprehensive suite of new tools and partnerships were introduced, including the expansion of TikTok's global $2.3 million mental health fund to Sub-Saharan Africa, expanded local in-app helplines, and an industry-first meditation feature for all TikTok users.

Offlimit Communications (OLC), a full-service experiential and PR agency, has announced the official launch of its sponsorship division, expanding its legacy as a through-the-line engagement agency by providing specialist commercial sponsorship executions.

Mastercard is amplifying its iconic sonic brand across Africa with the launch of two localized sonic anthems, “Wami" in the Afrobeat genre and "Amazwe" in the Amapiano genre.

Now in its fourth year, this collaborative project continues to spotlight the shifting priorities, perceptions, and practices shaping the continent’s PR landscape.

Before joining Rio Tinto, she served with commensurate success at Impala Platinum as a mining executive where she delivered record safety and productivity performance at the Marula Platinum mine.

Intelsat, operator of one of the world’s largest integrated satellite and terrestrial networks, has renewed its agreement with ViewMedia, a global media service provider providing a Free-to-Air (FTA) TV platform for Sub-Saharan Africa.

The magazine’s pulse beats to the rhythm of opportunity and optimism – showing how African governments are investing in building connectivity with the African Development Bank at their side.

MultiChoice, in collaboration with the Copyright Society of Malawi (COSOMA), announced the successful completion of its first anti-piracy training and enforcement operation in Malawi.

DStv has been recognised as the #1 Most Admired African Media Brand in the Brand Africa 100 | Africa's Best Brands 2025 rankings.

Pepe Marais on the agency’s Johannesburg roots, European ambitions, and the power of creativity