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WPP appoints Cindy Rose as CEO
Cindy has extensive experience as a leader in the technology, telecommunications, media, entertainment and creative industries gained at world-leading brands.
Absa debuts campaign exploring humanity in the age of AI
Titled “The Story Behind the Numbers”, the campaign marks the latest expression of Absa’s #WeSeeYourStory – a powerful new brand campaign that builds on the 2024 launched brand repositioning #YourStoryMatters.
IFC, AfDB and EbonyLife Media partner to power Africa’s creative economy
The aim is to improve access to financing for productions that promote original African stories around the world. EbonyLife Media has built a reputation for bringing compelling African narratives to global audiences through innovative storytelling.
MIT Kuo Center, Botswana launch multiyear innovation and entrepreneurship partnership
MIT Kuo Sharper Center for Prosperity and Entrepreneurship has launched a five-year collaboration with the Government of Botswana aimed at strengthening the country’s innovation and entrepreneurship ecosystem.
The EU and Proparco catalyze financing for creative and cultural industries in Africa
The creative economy currently represents approximately 3% of global GDP and generates 30 million jobs, according to UNESCO.
Ads in Ghana perform best on news websites, study
In Ghana, online ads showcase the best engagement results on news websites and communication apps, according to the latest investigation by Eskimi, a global AdTech company. Overall, ads published on websites are doing better than those on apps.
Joe Public partners with Nedbank to challenge South Africans to #GetMoneyFit
Teaming up with creative agency Joe Public and its client, Nedbank, Greg directs #GetMoneyFit - a film that doesn’t pitch product; it ignites purpose.
TikTok and WHO announce mental health ambassadors to guide African users
A comprehensive suite of new tools and partnerships were introduced, including the expansion of TikTok's global $2.3 million mental health fund to Sub-Saharan Africa, expanded local in-app helplines, and an industry-first meditation feature for all TikTok users.
OLC debuts sponsorship division, secures Coca-Cola Springboks campaign
Offlimit Communications (OLC), a full-service experiential and PR agency, has announced the official launch of its sponsorship division, expanding its legacy as a through-the-line engagement agency by providing specialist commercial sponsorship executions.
Mastercard expands sonic branding in Africa with Afrobeat and Amapiano anthems
Mastercard is amplifying its iconic sonic brand across Africa with the launch of two localized sonic anthems, “Wami" in the Afrobeat genre and "Amazwe" in the Amapiano genre.
Report maps changing ethical landscape of African PR
Now in its fourth year, this collaborative project continues to spotlight the shifting priorities, perceptions, and practices shaping the continent’s PR landscape.
Sasol appoints EVP: People, SHE, Risk and Corporate Affairs
Before joining Rio Tinto, she served with commensurate success at Impala Platinum as a mining executive where she delivered record safety and productivity performance at the Marula Platinum mine.
ViewMedia and Intelsat partner to enhance TV entertainment in Sub-Saharan Africa
Intelsat, operator of one of the world’s largest integrated satellite and terrestrial networks, has renewed its agreement with ViewMedia, a global media service provider providing a Free-to-Air (FTA) TV platform for Sub-Saharan Africa.
AfDB launches magazine to tell a new African story on regional integration
The magazine’s pulse beats to the rhythm of opportunity and optimism – showing how African governments are investing in building connectivity with the African Development Bank at their side.
MultiChoice and COSOMA partner to launch anti-piracy initiative in Malawi
MultiChoice, in collaboration with the Copyright Society of Malawi (COSOMA), announced the successful completion of its first anti-piracy training and enforcement operation in Malawi.
DStv named Most Admired African Media Brand 2025 by Africa's Best Brands 2025 rankings
DStv has been recognised as the #1 Most Admired African Media Brand in the Brand Africa 100 | Africa's Best Brands 2025 rankings.
Joe Public expands into Europe with a clear mission
Pepe Marais on the agency’s Johannesburg roots, European ambitions, and the power of creativity
Edelman unveils Pan-African advisory team to help clients navigate African markets
To build upon Edelman Africa’s already established teams in both Southern and East Africa, the regional advisory team will be co-led by two external advisors handpicked for their decades of experience across their respective regions
Absa celebrates South Africans’ untold stories and ambitions in new campaign
Welcome to Absa’s ‘Red Week’ A celebration of the stories that move us — through art, movement, community and music.
Africa gains greater representation in Cannes Lions 2025 shortlisting jury
Announced today are experts from across 79 markets, representing the global industry's leading talent from a diverse range of disciplines.
Afreximbank launches $1 billion Africa Film Fund to transform the continent’s creative industry
The Fund will play a pivotal role in promoting the production and global distribution of high-quality films and TV series, further amplifying Global Africa’s cultural influence across the world.