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Pepe Marais on the agency’s Johannesburg roots, European ambitions, and the power of creativity

To build upon Edelman Africa’s already established teams in both Southern and East Africa, the regional advisory team will be co-led by two external advisors handpicked for their decades of experience across their respective regions

Welcome to Absa’s ‘Red Week’ A celebration of the stories that move us — through art, movement, community and music.

Announced today are experts from across 79 markets, representing the global industry's leading talent from a diverse range of disciplines.

The Fund will play a pivotal role in promoting the production and global distribution of high-quality films and TV series, further amplifying Global Africa’s cultural influence across the world.

Public Relations and Strategic Communications firm, Calla PR, has launched a new solution designed to help businesses test products and solutions before launching in the region and the rest of Africa. 

Star Alliance, the world’s largest airline alliance, has launched its latest brand campaign titled “Rhythm of Excellence”, spotlighting the seamless coordination that powers its network of 25 world-class member airlines.

Local content creators in Kenya are set to benefit from the launch of a new digital marketplace dubbed ZAUMU. 

Financial Sector Conduct Authority (FSCA), South Africa’s market conduct regulator for financial institutions, has penalised African Bank for false advertising.

The Massachusetts Institute of Technology (MIT) has renamed the Legatum Center for Development and Entrepreneurship into the MIT Kuo Sharper Center for Prosperity and Entrepreneurship.

The Chartered Institute of Marketing (CIM) and the Tanzania Marketing Science Association (TMSA) have entered into a strategic partnership to advance the marketing profession in both Tanzania and the UK.

Old Mutual has appointed Promise as its TTL Lead Agency (brand and retail audiences). Promise is an independently owned and managed full-service agency, with offices in Johannesburg and Cape Town

The Summit underscores TikTok’s ongoing efforts to prioritise user safety in Africa while fostering an open dialogue with policymakers to shape robust frameworks that protect users’ rights while encouraging innovation and creativity in the digital space.

This renewed partnership reaffirms the commitment of both organisations to advancing the marketing profession for the benefit of marketing professionals, businesses, and society in Uganda and the United Kingdom for the global business impact.

He will be responsible for fostering a culture of innovation, collaboration, and creativity within the team, while ensuring the delivery of exceptional client experiences.

As we step into 2025, the future of brand engagement is being redefined by the rise of partnership economies a revolutionary shift from competition to collaboration.

Designed for photography enthusiasts, the series debuts as TECNO’s ultimate AI Flash Snap master, revolutionizing mobile photography with full-screen capture and efficient AI features.

Africa’s digital payments economy is set to grow from strength to strength according to a Mastercard-commissioned report by Genesis Analytics stating that the digital payments economy is expected to reach $1.5 trillion by 2030. 

This solution addresses the persistent problem of stereotypical portrayals of Africa in media and other forms of storytelling.

AI is evolving faster than an agency owner trying to explain to a client why that retainer is still relevant.

Pan-African digital publication African Newspage which reports on Africa’s development, has entered into a content partnership with Project Syndicate.