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Reach Africa has announced a key new partnership with V, the company formerly known as VIDAA – the Smart TV platform embedded at device level across a rapidly expanding base of African households.

In this interview, Helen McIntee-Carlisle, President of the African Marketing Confederation (AMC), shares her insights on the evolving marketing landscape across Africa.

The partnership serves as the final diligence layer ahead of investment decisions, adding data-led intelligence to the fund’s Greenlight Committee as it prepares to approve an inaugural slate of six to ten projects in March.

Marketing in Africa is no longer shaped by incremental adjustment. It is being redesigned around how brands are discovered, trusted, and chosen.

The appointments are intended to strengthen the Committee’s ability to support communications professionals across Africa with credible, science-aligned guidance on sustainability and environmental issues.

The appointment brings together journalism, corporate communications, and automotive industry experience, reflecting the AASA’s intent to sharpen its public voice during a period of organisational change and growth.

The World Cup matters deeply to millions of us. FIFA may hold the commercial and organisational IP, but emotionally the tournament belongs to all of us.

The initiative is designed to connect talent, capital, and market access, strengthening Kenya’s vibrant startup ecosystem and expanding opportunities for high-growth ventures.

Creator monetization platform Youfanly has disbursed over $312,000 (KSh 40.2 million) to content creators in the last 14 months, highlighting a growing demand for financial infrastructure tailored to Africa’s digital economy.

The inaugural cohort of ten participants was selected through a nationwide application process, reflecting the geographic and creative diversity of Kenya’s film community.

The summit, hosted by the African Business Angel Network (ABAN) and VC4A, honoured the organization for its role in structuring, activating, and expanding angel investment across the continent.

Despite the toughest consumer climate in years, Africa’s digital-first Gen Z is powering a retail transformation that blends online discovery with hyper-local fulfilment, according to BCG’s new report 119 Million Reasons for Optimism.

The function, available to both Free and Premium users, is designed to create a single location for sharing and discussing songs and podcasts directly within the Spotify app

The campaign, celebrating Jaguar Land Rover’s 55-year anniversary and highlighting the Defender model, marks a major development in the country’s advertising landscape as the first pDOOH activation executed through Google-based trading tools.

Kenya’s internet landscape is overwhelmingly mobile-first, with data consumption expected to grow significantly between 2024 and 2029, according to a new report by PricewaterhouseCoopers (PwC). 

Owusu-Nartey succeeds Patricia Ithau, who stepped down from the position in July 2025 after announcing plans to pursue the next chapter of her career.

SemaBOX Africa has launched YEBO, a new encrypted file-sharing platform designed to meet the needs of African creators, filmmakers, and businesses seeking secure and reliable ways to exchange digital content.

Africa’s gaming sector is expanding rapidly, drawing attention not only for its entertainment value but for its potential to drive social and economic development.

The appointment marks a significant step for South Africa’s media and advertising sectors, with the goal of delivering consistent, actionable insights into audience behaviour across platforms.

Five lucky Carrefour shoppers have each won Ksh 100,000 in school fees in the recently concluded Carrefour Brand Festival Promotion, a partnership between Blue Band and Carrefour designed to reward loyal customers and promote family nutrition.

Leopard PR, founded by former journalist Harry Clynch, helps African entrepreneurs and businesses gain global recognition.