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The 2026 Cannes Lions Shortlisting Jury announcement marks another major milestone for Africa’s growing creative influence.

The publication argues that many entrepreneurship programmes across Africa continue to rely on foreign business models that do not reflect the realities faced by founders operating in emerging and informal markets across the continent.

Global fintech firm, VertoFX, in collaboration with Paystack, will gather together industry leaders in an event that will focus on simplification of business processes on an international scale.

The campaign, developed for Schweppes in Lagos State, used Google’s enterprise media buying platform to deliver a pDOOH campaign at scale.

Jumia Kenya recently brought together vendors, brand partners and senior executives at Best Western Hotel, Nairobi, as it kicked off preparations for its 14th anniversary.

The activation revisits the original 1988 television advertisement, which featured thousands of employees working together and was widely recognised in South Africa.

The partnership brings a unified offering to agencies, combining Outmax’s optimisation capabilities with Perion’s programmatic digital out-of-home solutions.

Africa’s digital economy is expanding rapidly, driving economic growth across multiple sectors.

Vaseline has introduced a WhatsApp-based authentication tool in Nigeria as part of a campaign developed by Leo Singapore, part of Publicis Groupe, to address the spread of counterfeit body oil products in the market.

Produced in partnership with CNN International Commercial’s branded content studio, Create, the six-episode series takes viewers on location to Grenada, Ghana, Côte d'Ivoire, and Nigeria, highlighting the human and economic impact of Afreximbank’s strategic investments.

One of the main benefits of marketing at early-stage companies is that it allows founders to test their service or solution and identify the right product-market fit, an essential cornerstone of long-term success.

In African creative industries in 2026, that question has instructive answers. They’re economic, not symbolic. And they’re being written by women.

Truecaller has announced a strategic reseller partnership with 365 Digital to strengthen its advertising and monetization ecosystem across South Africa and Kenya.

Saracen Marketing Group, a leading pan–African marketing group with operations in Kenya, Uganda, Malawi, Tanzania, Rwanda, South Sudan, Burundi, and Ethiopia has appointed Clifford Kinyua as Group Chief Executive Officer, effective 1st October 2025.

Reach Africa has announced a key new partnership with V, the company formerly known as VIDAA – the Smart TV platform embedded at device level across a rapidly expanding base of African households.

In this interview, Helen McIntee-Carlisle, President of the African Marketing Confederation (AMC), shares her insights on the evolving marketing landscape across Africa.

The partnership serves as the final diligence layer ahead of investment decisions, adding data-led intelligence to the fund’s Greenlight Committee as it prepares to approve an inaugural slate of six to ten projects in March.

Marketing in Africa is no longer shaped by incremental adjustment. It is being redesigned around how brands are discovered, trusted, and chosen.

The appointments are intended to strengthen the Committee’s ability to support communications professionals across Africa with credible, science-aligned guidance on sustainability and environmental issues.

The appointment brings together journalism, corporate communications, and automotive industry experience, reflecting the AASA’s intent to sharpen its public voice during a period of organisational change and growth.

The World Cup matters deeply to millions of us. FIFA may hold the commercial and organisational IP, but emotionally the tournament belongs to all of us.