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The Chartered Institute of Marketing (CIM) and the Tanzania Marketing Science Association (TMSA) have entered into a strategic partnership to advance the marketing profession in both Tanzania and the UK.

Old Mutual has appointed Promise as its TTL Lead Agency (brand and retail audiences). Promise is an independently owned and managed full-service agency, with offices in Johannesburg and Cape Town

As we step into 2025, the future of brand engagement is being redefined by the rise of partnership economies a revolutionary shift from competition to collaboration.

Designed for photography enthusiasts, the series debuts as TECNO’s ultimate AI Flash Snap master, revolutionizing mobile photography with full-screen capture and efficient AI features.

Africa’s digital payments economy is set to grow from strength to strength according to a Mastercard-commissioned report by Genesis Analytics stating that the digital payments economy is expected to reach $1.5 trillion by 2030. 

This solution addresses the persistent problem of stereotypical portrayals of Africa in media and other forms of storytelling.

AI is evolving faster than an agency owner trying to explain to a client why that retainer is still relevant.

Pan-African digital publication African Newspage which reports on Africa’s development, has entered into a content partnership with Project Syndicate.

Global consumer goods giant, Unilever, marked World Oral Health Day 2025 with a remarkable milestone—improving oral health for 230,000 primary school children.

The Africa Centres for Disease Control and Prevention (Africa CDC) has launched the Africa Public Health Podcast, a platform designed to elevate African voices in public health, tackle misinformation, and drive resilience to the continent’s evolving health challenges.

 In a dynamic and high-profile event that redefined the UEFA Champions League experience, Heineken unveiled the Heineken Social Screen – an unprecedented, expandable screen wall created by seamlessly connecting multiple mobile devices.

This service, which offers Airtel smartphone and feature phone customers real-time alerts for suspected spam SMS messages, requires no additional application downloads and is automatically activated for all Airtel customers.

HQ Kenya House has officially opened its doors at Tatu City, establishing itself as the second outlet in the world for the US-based HQ House brand.

As the world celebrates International Women’s Day this month, the film and television industry is revealing itself as a powerful arena of gender transformation, and a highly effected vehicle for empowering women.

TikTok's cost per mille (CPM) has dropped by a staggering 80% year-over-year, according to the Q1 2025 edition of AdRoll’s State of Digital Advertising Report.

The Ogilvy Africa Network has launched HerFolio during Nairobi Design Week, introducing a platform designed to elevate and connect female creatives across Africa to address the significant gender opportunity gap in the creative industry.

The Mastercard Foundation is proud to announce the launch of a new podcast that seeks to challenge, motivate, and inspire the next generation to lead with purpose and to act with courage.

According to recent data, 46.43% of PR firms have already integrated AI tools into their daily workflows. However, AI adoption across the industry still remains in its early stages.

Emerging technologies such as artificial intelligence, machine learning and the Internet of Things are still in their early stages of development, but hold the potential to fundamentally reshape business, society and the global economy.

Internet Society, a global charitable organization championing an open, globally connected, and secure Internet, has announced the expansion of its partnership with Meta with the launch of a new Connectivity Co-Funding Initiative. 

Joe’s enthusiastic about the opportunity to help strengthen Takealot’s brand presence as they continue to shape the future of e-commerce.