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CANEX opens Africa-wide creator competition

A key element is the African Responsible Communicator Standard (ARCS), a recognition framework designed to provide a consistent and verifiable professional credential for communications practitioners across participating countries.

Organisations want to know what is working, what is not, and where investment is translating into tangible results.

The collaboration will see Massmart deploy Sponsored Product Ads and Onsite Display Ads, enabling advertisers to deliver targeted campaigns across the retailer's digital channels while providing shoppers with more relevant advertising experiences.

Curated around the theme "Unity," the exhibition explores shared identity, cultural memory, hope and the future through diverse artistic voices.

Organisations have invested significant resources in optimising websites, developing keyword-rich content, and improving search rankings to ensure their brands and leadership teams are visible when people search for information online.

FEDA and One Street Studios will jointly manage the investment platform

If the tournament helps create even a small shift from “my country is succeeding” to “Africa is succeeding”, it could become one of the most powerful brand-building moments the continent has seen.

The 2026 Cannes Lions Shortlisting Jury announcement marks another major milestone for Africa’s growing creative influence.

The publication argues that many entrepreneurship programmes across Africa continue to rely on foreign business models that do not reflect the realities faced by founders operating in emerging and informal markets across the continent.

Global fintech firm, VertoFX, in collaboration with Paystack, will gather together industry leaders in an event that will focus on simplification of business processes on an international scale.

The campaign, developed for Schweppes in Lagos State, used Google’s enterprise media buying platform to deliver a pDOOH campaign at scale.

Jumia Kenya recently brought together vendors, brand partners and senior executives at Best Western Hotel, Nairobi, as it kicked off preparations for its 14th anniversary.

The activation revisits the original 1988 television advertisement, which featured thousands of employees working together and was widely recognised in South Africa.

The partnership brings a unified offering to agencies, combining Outmax’s optimisation capabilities with Perion’s programmatic digital out-of-home solutions.

Africa’s digital economy is expanding rapidly, driving economic growth across multiple sectors.

Vaseline has introduced a WhatsApp-based authentication tool in Nigeria as part of a campaign developed by Leo Singapore, part of Publicis Groupe, to address the spread of counterfeit body oil products in the market.

Produced in partnership with CNN International Commercial’s branded content studio, Create, the six-episode series takes viewers on location to Grenada, Ghana, Côte d'Ivoire, and Nigeria, highlighting the human and economic impact of Afreximbank’s strategic investments.

One of the main benefits of marketing at early-stage companies is that it allows founders to test their service or solution and identify the right product-market fit, an essential cornerstone of long-term success.

In African creative industries in 2026, that question has instructive answers. They’re economic, not symbolic. And they’re being written by women.

Truecaller has announced a strategic reseller partnership with 365 Digital to strengthen its advertising and monetization ecosystem across South Africa and Kenya.