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The hidden cost of shrinking your marketing investment
In tough economic times, marketing is often the first budget to get scaled back. But in complex industries, it’s often the glue holding everything together, including the customer experience!
New podcast amplifies the voices of African youth re-shaping our world
Through a mix of personal storytelling and policy dialogue, the podcast tackles issues ranging from climate justice and financing for development to trust in democratic institutions and the future of education.
Kenyan public schools renovated in ‘spread the love’ campaign
Thirty public schools are getting a facelift of their facilities as Spread the Love Campaign improves the infrastructure in Kenya’s public primary schools during the August school holiday break.
[Free Webinar August 14th] Unlock South Africa: Guide for Expansion, Compliance and Capital Movements
Join this open web session as it explores the evolving landscape of international payments for South African businesses, highlighting challenges like high costs, friction, and FX volatility in cross-border transactions.
Verto launches Global Business Award to boost startups in Africa
Verto has launched the Verto Global Business Award—a transformative initiative to recognize and accelerate the growth of early-stage startups.
NBA Africa’s triple-double accelerator expands support for creative and sports startups
NBA Africa has announced the second edition of the startup accelerator program that the league launched last year to support the continent’s technology ecosystem and the next generation of African entrepreneurs.
[Column] Laila Bastati: Regulatory risk, reputation, and the new role of comms in Africa
Strategic communications is in a pressure phase. Regulation is moving faster. Investors are watching harder. And public backlash arrives in hours, not days.
IFC and Sony back Africa’s first digital production platform, Filmmakers Mart
FMM connects creatives to essential production services including location scouting, logistics coordination, catering, and permit acquisition through a centralized system.
Global entertainment and media industry to hit $3.5 trillion by 2029, fueled by ad growth, report
The E&M industry is projected to grow at a compound annual growth rate (CAGR) of 3.7% until 2029 – a rate above the projected global economic growth average, but below pre-pandemic highs.
Global PR confidence falls sharply amid economic pressures, report
The results highlight a marked decline in agency confidence worldwide as macroeconomic pressures and strategic reassessments continue to reshape the sector.
Nearly 90 percent of advertisers will use gen AI to build video ads, report
Generative AI is rapidly becoming a cornerstone of video ad creation, transforming how campaigns are developed, tested, and scaled.
MTN and MTV Base launch digital safety campaign for African youth
As part of its Help Children Be Children initiative, MTN is supporting the strengthening of in-country reporting portals and child helplines, while also working to make the Africa Online Safety Portal accessible across the continent, particularly in countries that lack national platforms.
WPP appoints Cindy Rose as CEO
Cindy has extensive experience as a leader in the technology, telecommunications, media, entertainment and creative industries gained at world-leading brands.
Absa debuts campaign exploring humanity in the age of AI
Titled “The Story Behind the Numbers”, the campaign marks the latest expression of Absa’s #WeSeeYourStory – a powerful new brand campaign that builds on the 2024 launched brand repositioning #YourStoryMatters.
IFC, AfDB and EbonyLife Media partner to power Africa’s creative economy
The aim is to improve access to financing for productions that promote original African stories around the world. EbonyLife Media has built a reputation for bringing compelling African narratives to global audiences through innovative storytelling.
MIT Kuo Center, Botswana launch multiyear innovation and entrepreneurship partnership
MIT Kuo Sharper Center for Prosperity and Entrepreneurship has launched a five-year collaboration with the Government of Botswana aimed at strengthening the country’s innovation and entrepreneurship ecosystem.
The EU and Proparco catalyze financing for creative and cultural industries in Africa
The creative economy currently represents approximately 3% of global GDP and generates 30 million jobs, according to UNESCO.
Ads in Ghana perform best on news websites, study
In Ghana, online ads showcase the best engagement results on news websites and communication apps, according to the latest investigation by Eskimi, a global AdTech company. Overall, ads published on websites are doing better than those on apps.
Joe Public partners with Nedbank to challenge South Africans to #GetMoneyFit
Teaming up with creative agency Joe Public and its client, Nedbank, Greg directs #GetMoneyFit - a film that doesn’t pitch product; it ignites purpose.
TikTok and WHO announce mental health ambassadors to guide African users
A comprehensive suite of new tools and partnerships were introduced, including the expansion of TikTok's global $2.3 million mental health fund to Sub-Saharan Africa, expanded local in-app helplines, and an industry-first meditation feature for all TikTok users.
OLC debuts sponsorship division, secures Coca-Cola Springboks campaign
Offlimit Communications (OLC), a full-service experiential and PR agency, has announced the official launch of its sponsorship division, expanding its legacy as a through-the-line engagement agency by providing specialist commercial sponsorship executions.