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Martell and African music icon Davido celebrate the rise of afrobeats in new campaign
‘Be the Standout Swift’ is supported by online, OOH, photography, digital, and social activations, and is inspired by Davido’s decade-long contribution to Afrobeats.
Sandton City rolls out campaign on future of city of icons
True to its promise to stay at the forefront of the African retail landscape, Sandton City in Johannesburg has taken another leap forward.
[Column] Warren Brett: Activations in Africa: Connecting brands to consumers
The digital era is on us with the pandemic sealing the deal as tech and ecommerce stepped up and on parade.
