news
Tagresults
Criteo collaborates with Microsoft Advertising to drive retail media growth
Criteo, the commerce media company has announced a strategic collaboration with Microsoft Advertising to bring Microsoft Advertising's extensive demand to Criteo's global network of 225 retailers.
Global advertising revenue to hit $1 trillion in 2026, PWC Outlook
The outlook, which covers 11 revenue segments across 53 countries and territories, finds that global E&M revenues are projected to hit $3.4 trillion in 2028, growing at a 3.9% compound annual growth rate (CAGR).
Airtel Africa launches ads platform for advertisers and agencies
Airtel Africa has announced the launch of ‘’Airtel Ads’’, marking its official entry into the advertising industry. Airtel Ads will allow advertisers and agencies to efficiently manage, purchase, and optimize digital ad inventory across multiple ad exchanges in real-time.
Nielsen launches Netflix Ad Measurement in Nielsen ONE Ads
Nielsen, a global player in audience measurement, data and analytics, has announced the official launch of ads measurement in the U.S. for Netflix’s ad-supported plan via Nielsen ONE Ads.
In-game advertising market to reach $17.6 billion by 2030, report
In-game advertising market share growth is anticipated to benefit from rising interest in social and mobile gaming. Commercials, cutscenes, billboards, and backdrop graphics may all be used in desktop and mobile games to incorporate advertising.
A.M.A Digital Media unveils solution transforming advertising amidst South Africa's load-shedding
Illuminate, the latest addition to the Taptap suite, harnesses the power of advanced geospatial advertising technology and sophisticated artificial intelligence to navigate the intricacies of load-shedding.
Amazon is consumers’ preferred ad platform for a second year in a row, report
According to Kantar Media Reactions 2023, most consumers consider ads on Amazon to be relevant and useful, with few negative qualities.
Global TikTok advertising revenue projected to hit $53.9 billion by 2027, report
The global TikTok advertising revenue is set to reach $ 53.95 billion by 2027. This comes shortly after TikTok announced its global advertising revenue of nearly $12 billion in 2022. This is according to Tradingplatforms.com
Entravision and Match Media Group partner across Africa
Entravision a global advertising solutions, media and technology company, has announced that its African based digital business unit has become the exclusive sales partner in Africa of Match Media Group, the group that powers advertising for brands including Tinder, OkCupid and Match
IBM launches ad campaign to introduce AI platform for businesses
Global business leaders remain unclear about the real, transformative power of AI and how to leverage it.
Carbon1 partners with SeenThis to boost digital advertising
SeenThis, the adaptive streaming technology specialist, has announced a strategic partnership with Carbon1 in South Africa. This collaboration aims to empower South African brands by delivering faster, high-quality digital advertising while significantly minimising carbon emissions.
Invibes streamlines its AI offering to combine the best in innovation and excellence for its clients
Since developing a model that utilised hashes to identify users rather than relying on third-party cookies back in early 2020, Invibes has gone from strength-to-strength bringing unique, proactive offerings to the market that accelerate business outcomes and brand uplift for our 800+ clients.
Global mobile analytics market to reach $31 billion by 2030, fueled by mobile advertisement, study
Mobile Advertisement & Marketing Analytics, one of the segments analyzed in the report, is projected to record 20.6% CAGR and reach US$18 Billion by the end of the analysis period.
[Marketing Week Africa] Bob Koigi: Partnerships drive continent’s ad, marketing and media space
Companies and brands are deepening collaborations and expansions across the continent as they seek to grow their foothold and expand their solutions portfolio.
[Marketing Week Africa] Bob Koigi: Africa warms up to social media for business and leisure
Africa is leading the rest of the continent and making a mark in the social media world as users tap into these platforms for business and leisure, reports indicate.
GARM and Ad Net Zero launch world's first guide to sustainable media for advertisers
The guide identifies 10 areas across planning, buying and activation where advertisers can take action right now to reduce the direct carbon emissions of their advertising activity.
Connected TV accounts for half of global video impression share for retail advertisers, report
Among retail advertisers, connected TV (CTV) accounted for half (50%) of global video impression share in 2022, an increase of nearly 52% compared to 2019.
South African companies allocated 81% of their marketing budget to digital advertising
South African companies allocated a large majority of their marketing budgets at 81% to digital advertising. This is according to the Broad Media 2023 Marketing Budget and ROI report released in June.
[Column] Daryl van Arkel: Opportunities that mobile data and location technology offer the OOH industry
The rise of technology in OOH has impacted buying and selling, creative delivery, audience measurement, attribution, reporting, to name a few.
Advertising investment to grow by 3 per cent in 2023, report
Overall, an anticipated $727.9 billion will be spent worldwide by the end of the year, according to this mid-year ‘reforecast’ of the twice-yearly report.
Privacy outweighs personalization in digital advertising, report
The survey found that consumers want to see targeted ads, but they also want to understand how advertisers use the information they collect.