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The activation revisits the original 1988 television advertisement, which featured thousands of employees working together and was widely recognised in South Africa.

With his record in leading digital initiatives and driving organisational growth, Ricci is well-positioned to take Audi South Africa into its next chapter of progress.

The feature now seems to be rolling out to users locally according to a notification sent to the app.

In this role, Terence will manage Audi South Africa’s PR, social media and customer relationship portfolios.