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Chelsea FC launches visual identity and home kit campaign
Chelsea FC set Uncommon the brief to define a new brand narrative that captures the club’s iconic past, and brings Chelsea together under a shared ambition for the future.
Brand diversity and inclusion reputation influences consumers’ purchase decisions, report
Upending the myth of ‘go woke, go broke’, the study identifies that inclusive marketing is a significant opportunity to drive brand growth.
L'Oréal is the world’s most valuable cosmetics brand, report
The iconic French brand continues to outshine its competitors, boasting a brand value approximately 80% higher than its closest rival.
Apple cuts greenhouse gas emissions in half
Apple has reduced its overall greenhouse gas emissions by more than 55 percent since 2015, the company shared today in its 2024 Environmental Progress Report.
Coca Cola and Marvel tap augmented reality in new packaging and storytelling campaign
Coca Cola and Marvel are extending their heroic partnership with the launch of limited-edition packaging and immersive storytelling featuring a cinematic commercial.
Global tech companies launch consortium to address AI's impact on the technology workforce
Working as a private sector collaborative, the Consortium is evaluating how AI is changing the jobs and skills workers need to be successful.
Global lifestyle brand GUESS unveils 2024 ad campaign with influencer Georgina Rodríguez
Shot in Vereda del Cortijo, Madrid, a secluded, luxury estate with stunning views of the Sierra de Guadarrama Mountain range, this continental location perfectly suits the 1950s diva mood of the black and white images.
New research reveals how people engage with brands using images
The first academic research study to look at how consumers use pictures and not text to engage with a brand revealed there are four behaviours people evidence through images.
Samsung releases ‘Everyday SmartThings with Son’ campaign video
A Galaxy brand ambassador since the Unpacked event in July 2023, Son has partnered with Samsung on the new SmartThings campaign.
[Marketing Week Africa] Bob Koigi: Brands unveil innovative solutions, campaigns as race for customers heats up
As the competition in the industry intensifies and customers increasingly become specific about their preferences, brands and industry players are going back to the drawing board to stay on top in an ever-evolving marketplace while trying to meet the customers’ needs.
Nestlé is the world’s most valuable food brand with a brand value of $22.4 billion, report
Nestlé's brand value has steadily increased this year due to strong sales growth across its extensive and varied brand portfolio.
Ogilvy's innovation lab unveils new technologies for increased brand impact
Ogilvy South Africa has unveiled the latest highly anticipated upgrades to its Innovation Labs, based in both the Johannesburg and Cape Town campuses.
[Marketing Week Africa] Bob Koigi: How resilience has paid off for financial services, media and retail brands
Despite a tough global economic environment, brand in the financial services, fast food and retail and media sectors have demonstrated resilience and emerged among the top in brand value at least according to reports.
First National Bank is South Africa’s top brand with a brand value of $3.4 billion, report
The most valuable South African brands in 2023 have a total combined value of $31.6bn, according to the Kantar BrandZ Top 30 Most Valuable South African Brands 2023 report published.
Digital agency Oliver appoints Yuvisti Ramgulam as Africa client service director
In-house digital agency Oliver South Africa is increasing operational and cross-functional capabilities with the new senior appointment of its all Africa client service director.
Market research agency KLA partners with YouGov to support its client base
Since the launch of the 'Plan and Track' solution, KLA has been leveraging the data-led offering from YouGov, an international research data and analytics group, to support its client base.
Bata unveils distinctive Tomy Takkies shoe brand to celebrate women
Tomy’s Autumn/Winter campaigns, conceptualised and executed by the digital team at branding and communication agency ITI, the International Trend Institute, showcase Tomy Takkies’ latest seasonal collection of fashion sneakers across Tomy’s digital platforms.
FedEx introduces sustainability insights tool to support customer emissions reporting in Africa
FedEx has launched a new tool, FedEx Sustainability Insights (FSI), giving customers in select African markets access to emissions information on their shipments within the FedEx network.
Standard Bank appoints Diana Springer as Group head of brand and marketing
Springer will be responsible for the strategic positioning of the Standard Bank brand and the execution of the brand and marketing operating model.
Heineken is the world’s most valuable beer brand, valued at $7.6 billion, report
Despite the inflationary pressures being faced by consumers, beer brands continue to see brand value growth. Further, Heineken also ranked second in terms of brand strength.
[Marketing Week Africa] Bob Koigi: Partnerships drive continent’s ad, marketing and media space
Companies and brands are deepening collaborations and expansions across the continent as they seek to grow their foothold and expand their solutions portfolio.