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Martell and African music icon Davido celebrate the rise of afrobeats in new campaign
‘Be the Standout Swift’ is supported by online, OOH, photography, digital, and social activations, and is inspired by Davido’s decade-long contribution to Afrobeats.
Coca‑Cola partners with International Olympic Committee on a new song for Olympic Games
Marking a historic moment in its 96-year relationship with the Olympic movement, The Coca‑Cola Company has teamed up with the International Olympic Committee (IOC) on a new music collaboration to Celebrate Everyday Greatness as the world begins to prepare for the start of the Olympic and Paralympic Games Paris 2024.
Family at the heart of LG’s latest campaign “Life’s Good When You Get More Care”
Throughout the video series, LG will showcase those sometimes unnoticed loving moments experienced in the home while shining a subtle light on how its products enhance everyday lives.
Coca‑Cola showcases the power of sports in new Olympic Games campaign
A powerful brand film draws inspiration from iconic moments of coming together between competitors at past Olympic and Paralympic Games.
Heinz releases limited edition Deadpool & Wolverine collectibles in new campaign
Created in collaboration with the film, the collectibles include Deadpool’s signature mask, suit, and most importantly, katanas, made specifically for Heinz Ketchup bottles.
Instagram celebrates African Women in ‘Made by Africa, loved by the world’ campaign
In celebration of Africa Day on May 25, Instagram has launched its international and pan-African campaign ‘Made By Africa, Loved by the World’.
Joe Public launches integrated campaign for Chicken Licken
The Family Full House meal is one of Chicken Licken’s popular sharing meals so, when Joe Public was briefed to create a campaign for the offering and to launch a campaign on Family Day, they did just that.
Toyota launches Paris 2024 Olympics marketing campaign
The global campaign showcases the power of local communities rallying behind their athletes and emphasizes Toyota's belief that no journey is taken alone.
Coca Cola and Marvel tap augmented reality in new packaging and storytelling campaign
Coca Cola and Marvel are extending their heroic partnership with the launch of limited-edition packaging and immersive storytelling featuring a cinematic commercial.
Coca‑Cola brand Powerade launches Olympic Games Paris 2024 global campaign
Building on The Coca‑Cola Company’s nearly 100 years of partnership with the Olympic Games, the campaign kicks off with a new creative campaign featuring U.S. Olympic hopeful Simone Biles and other athletes competing in Paris 2024.
Dove pledges not to use AI to represent real people in its advertising in new campaign
In its 2024 The Real State of Beauty: a global report, Dove finds over 1 in 3 women in the US would give up a year of their life to achieve an ideal look or body.
TikTok collaborates with the African Union Commission on digital safety campaign
Africa stands at a digital crossroads, with the rapid proliferation of social media platforms juxtaposed against rising concerns for the safety of its youngest citizens.
Coke Zero Sugar taps AI in new global campaign
The “Best Coke Ever?” debate is firing back up in 2024, and this time Coca Cola Zero Sugar is doing the talking in a digital-driven expression of the global campaign and consumer call to action.
Adidas launches ‘You Got This’ campaign to help athletes overcome high pressure moments in sport
Through this unique athlete insight, spearheaded by the brand’s positive rallying cry – You Got This – the goal is to help everyday athletes disarm pressure and achieve their possibilities in sport.
Heineken launches campaign to help make football more inclusive
Heineken has launched “Cheers To The Real Hardcore Fans”, a campaign that subverts expectations and redefines what it means to be a “real hardcore fan” in an effort to tackle the negative hardcore fan stereotypes to help make football more inclusive.
LG Electronics ad campaign paves way for responsible audiovisual production
To meet the challenges of reducing waste, proactive measures have been adopted, such as banning single-use items, using reusable materials where possible and harnessing the circular economy for decorative elements and design.
Global lifestyle brand GUESS unveils 2024 ad campaign with influencer Georgina Rodríguez
Shot in Vereda del Cortijo, Madrid, a secluded, luxury estate with stunning views of the Sierra de Guadarrama Mountain range, this continental location perfectly suits the 1950s diva mood of the black and white images.
AppsFlyer launches new AI solution to enhance marketing campaigns in Africa
Marketing measurement, attribution, and data analytics firm AppsFlyer has announced the launch of a new AI product to provide marketers with unparalleled insights into their creative assets and data-driven guidance on maximizing their impact.
Proximus strengthens performance marketing & innovation in partnership with WPP Group and Springbok
After a rigorous selection process for a partner in Performance marketing, Proximus has chosen to collaborate with two distinguished agencies, WPP and Springbok, to further strengthen its performance marketing initiatives.
Ogilvy and Joe Public big winners of Lories Africa and Middle East 2023
The 45th annual Loerie Awards, The Loeries, wrapped up Creative Week with a flourish, as it awarded the best of the best in Africa and the Middle East region.
Ethiopian Airlines launches affiliate marketing programme with CJ Affiliate Marketing Company
Ethiopian Airlines Group, Africa's airline renowned for its global connectivity has announced its partnership with CJ Affiliate Marketing Company, a performance-based marketing channel.