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The African film and audiovisual industries are experiencing rapid growth, contributing an estimated USD$5 billion to the continent's GDP and employing over 5 million people.

This strategic alliance aims to transform Nigeria into a hub for cultural and economic innovation by leveraging the nation’s rich creative resources and empowering its youth and creators.

Joe Public is one of South Africa’s largest, fully independently owned advertising and communications groups that has, over the last 26 years, made a mark in creative excellence while delivering impactful campaigns and brand storytelling that has resonated with diverse audiences.

MultiChoice Talent Factory has announced that it’s once again calling upon all aspiring filmmakers, scriptwriters, producers, and storytellers to apply for entry into the 2025 fully funded academic year.  

In this interview, we talk to Douglas Kendyson, CEO of Selar about the growing creator economy in Africa and how it is becoming a crucial driver of global economic growth and recovery.

Building on The Coca‑Cola Company’s nearly 100 years of partnership with the Olympic Games, the campaign kicks off with a new creative campaign featuring U.S. Olympic hopeful Simone Biles and other athletes competing in Paris 2024.

Further to this, Joe Public also retains the top spot as the Most Creative Agency and the Most Attractive Agency for the second year running in the SCOPEN Agency Scope 2023/24 report.

The fund will contribute to GigaStar's mission of fueling human creativity while it continues to serve creators who list on GigaStar Market, a crowdfunding platform where creators can raise capital from thousands of investors by monetizing potential future revenue.

The announcement is a culmination of a year-long push by the government led by the president to have creators earn for their online content.

Heineken has launched “Cheers To The Real Hardcore Fans”, a campaign that subverts expectations and redefines what it means to be a “real hardcore fan” in an effort to tackle the negative hardcore fan stereotypes to help make football more inclusive.

The system is aimed at supporting creators in sophisticated 3D content creation. Sony plans to collaborate with developers of a variety of 3D production software, including in the entertainment and industrial design fields.

Shot in Vereda del Cortijo, Madrid, a secluded, luxury estate with stunning views of the Sierra de Guadarrama Mountain range, this continental location perfectly suits the 1950s diva mood of the black and white images.

With a global community of more than 551 million active listeners each month, including 220 million subscribers, Spotify offers a wide range of African and international artists to listen to.

Over the past years, the creator economy has skyrocketed, enabling bloggers, social media influencers, podcasters, TikTokers, and YouTubers to earn from publishing their content.

Following a rigorous selection process by a panel of industry experts, this year’s intake will play a pivotal role in advancing the programme’s goals

The objective of this initiative is to equip young individuals with essential skills and knowledge, enabling them to explore the art of visual storytelling, master camera techniques, and delve into the world of creative expression.  

Joe Public is the 2023 FM AdFocus Agency of the Year, winning the hotly contested Large Agency of the Year Award and the Transformation Award at an awards ceremony held in Johannesburg South Africa.

GroupM, WPP’s media investment group, has announced a global collaboration with Amazon Ads to introduce creator-led shoppable content to the Amazon advertising suite of services available to its clients

Sony Group Corporation (Sony), has established "Sony Innovation Fund: Africa" to support the growth of the entertainment businesses in Africa.

The 45th annual Loerie Awards, The Loeries, wrapped up Creative Week with a flourish, as it awarded the best of the best in Africa and the Middle East region.

The funding will also allow ANKA, an online sales platform for African creators and merchants, to scale its operations and onboard about 100,000 additional artisans from across Africa by 2030.