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NBA Africa’s triple-double accelerator expands support for creative and sports startups
NBA Africa has announced the second edition of the startup accelerator program that the league launched last year to support the continent’s technology ecosystem and the next generation of African entrepreneurs.
IFC and Sony back Africa’s first digital production platform, Filmmakers Mart
FMM connects creatives to essential production services including location scouting, logistics coordination, catering, and permit acquisition through a centralized system.
MTN and MTV Base launch digital safety campaign for African youth
As part of its Help Children Be Children initiative, MTN is supporting the strengthening of in-country reporting portals and child helplines, while also working to make the Africa Online Safety Portal accessible across the continent, particularly in countries that lack national platforms.
Absa debuts campaign exploring humanity in the age of AI
Titled “The Story Behind the Numbers”, the campaign marks the latest expression of Absa’s #WeSeeYourStory – a powerful new brand campaign that builds on the 2024 launched brand repositioning #YourStoryMatters.
IFC, AfDB and EbonyLife Media partner to power Africa’s creative economy
The aim is to improve access to financing for productions that promote original African stories around the world. EbonyLife Media has built a reputation for bringing compelling African narratives to global audiences through innovative storytelling.
The EU and Proparco catalyze financing for creative and cultural industries in Africa
The creative economy currently represents approximately 3% of global GDP and generates 30 million jobs, according to UNESCO.
Joe Public partners with Nedbank to challenge South Africans to #GetMoneyFit
Teaming up with creative agency Joe Public and its client, Nedbank, Greg directs #GetMoneyFit - a film that doesn’t pitch product; it ignites purpose.
Joe Public expands into Europe with a clear mission
Pepe Marais on the agency’s Johannesburg roots, European ambitions, and the power of creativity
Absa celebrates South Africans’ untold stories and ambitions in new campaign
Welcome to Absa’s ‘Red Week’ A celebration of the stories that move us — through art, movement, community and music.
Afreximbank launches $1 billion Africa Film Fund to transform the continent’s creative industry
The Fund will play a pivotal role in promoting the production and global distribution of high-quality films and TV series, further amplifying Global Africa’s cultural influence across the world.
Star Alliance celebrates seamless journeys with jazz-inspired campaign
Star Alliance, the world’s largest airline alliance, has launched its latest brand campaign titled “Rhythm of Excellence”, spotlighting the seamless coordination that powers its network of 25 world-class member airlines.
TikTok engages African governments to strengthen online safety
The Summit underscores TikTok’s ongoing efforts to prioritise user safety in Africa while fostering an open dialogue with policymakers to shape robust frameworks that protect users’ rights while encouraging innovation and creativity in the digital space.
Accenture Song appoints Tseliso Rangaka as Chief Creative Officer for South Africa
He will be responsible for fostering a culture of innovation, collaboration, and creativity within the team, while ensuring the delivery of exceptional client experiences.
[Column] Bart De Waele: Advertising agencies must reinvent their business model
AI is evolving faster than an agency owner trying to explain to a client why that retainer is still relevant.
Heineken unveils social screen technology for UEFA Champions League fans in South Africa
In a dynamic and high-profile event that redefined the UEFA Champions League experience, Heineken unveiled the Heineken Social Screen – an unprecedented, expandable screen wall created by seamlessly connecting multiple mobile devices.
Ogilvy Africa unveils HerFolio to empower female creatives across Africa
The Ogilvy Africa Network has launched HerFolio during Nairobi Design Week, introducing a platform designed to elevate and connect female creatives across Africa to address the significant gender opportunity gap in the creative industry.
Joe Public and Nedbank launch campaign to shed light on financial abuse of women
The key insight to the campaign was that amongst the various forms of abuse that women face, money is also used as a form of abuse and financial abuse occurs in 99% of abusive relationships.
Nigerian Ministry of Art partners with Afro-centric media Trace to boost Nigeria’s creative sector
This strategic alliance aims to transform Nigeria into a hub for cultural and economic innovation by leveraging the nation’s rich creative resources and empowering its youth and creators.
[Interview] Pepe Marais, Co-Founder, Joe Public
Joe Public is one of South Africa’s largest, fully independently owned advertising and communications groups that has, over the last 26 years, made a mark in creative excellence while delivering impactful campaigns and brand storytelling that has resonated with diverse audiences.
Martell and African music icon Davido celebrate the rise of afrobeats in new campaign
‘Be the Standout Swift’ is supported by online, OOH, photography, digital, and social activations, and is inspired by Davido’s decade-long contribution to Afrobeats.
[Interview] Keenan Mulvaney, Group Creative Director, Ogilvy Africa
Ogilvy Africa is the largest network agency on the continent catering to 39 countries with a team of 900 people across Central, East and West Africa.