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Afreximbank launches $1 billion Africa Film Fund to transform the continent’s creative industry
The Fund will play a pivotal role in promoting the production and global distribution of high-quality films and TV series, further amplifying Global Africa’s cultural influence across the world.
Star Alliance celebrates seamless journeys with jazz-inspired campaign
Star Alliance, the world’s largest airline alliance, has launched its latest brand campaign titled “Rhythm of Excellence”, spotlighting the seamless coordination that powers its network of 25 world-class member airlines.
TikTok engages African governments to strengthen online safety
The Summit underscores TikTok’s ongoing efforts to prioritise user safety in Africa while fostering an open dialogue with policymakers to shape robust frameworks that protect users’ rights while encouraging innovation and creativity in the digital space.
Accenture Song appoints Tseliso Rangaka as Chief Creative Officer for South Africa
He will be responsible for fostering a culture of innovation, collaboration, and creativity within the team, while ensuring the delivery of exceptional client experiences.
[Column] Bart De Waele: Advertising agencies must reinvent their business model
AI is evolving faster than an agency owner trying to explain to a client why that retainer is still relevant.
Heineken unveils social screen technology for UEFA Champions League fans in South Africa
In a dynamic and high-profile event that redefined the UEFA Champions League experience, Heineken unveiled the Heineken Social Screen – an unprecedented, expandable screen wall created by seamlessly connecting multiple mobile devices.
Ogilvy Africa unveils HerFolio to empower female creatives across Africa
The Ogilvy Africa Network has launched HerFolio during Nairobi Design Week, introducing a platform designed to elevate and connect female creatives across Africa to address the significant gender opportunity gap in the creative industry.
Joe Public and Nedbank launch campaign to shed light on financial abuse of women
The key insight to the campaign was that amongst the various forms of abuse that women face, money is also used as a form of abuse and financial abuse occurs in 99% of abusive relationships.
Nigerian Ministry of Art partners with Afro-centric media Trace to boost Nigeria’s creative sector
This strategic alliance aims to transform Nigeria into a hub for cultural and economic innovation by leveraging the nation’s rich creative resources and empowering its youth and creators.
[Interview] Pepe Marais, Co-Founder, Joe Public
Joe Public is one of South Africa’s largest, fully independently owned advertising and communications groups that has, over the last 26 years, made a mark in creative excellence while delivering impactful campaigns and brand storytelling that has resonated with diverse audiences.
Martell and African music icon Davido celebrate the rise of afrobeats in new campaign
‘Be the Standout Swift’ is supported by online, OOH, photography, digital, and social activations, and is inspired by Davido’s decade-long contribution to Afrobeats.
[Interview] Keenan Mulvaney, Group Creative Director, Ogilvy Africa
Ogilvy Africa is the largest network agency on the continent catering to 39 countries with a team of 900 people across Central, East and West Africa.
MultiChoice Talent Factory targets African storytellers with funded training programme
MultiChoice Talent Factory has announced that it’s once again calling upon all aspiring filmmakers, scriptwriters, producers, and storytellers to apply for entry into the 2025 fully funded academic year.
Coca‑Cola partners with International Olympic Committee on a new song for Olympic Games
Marking a historic moment in its 96-year relationship with the Olympic movement, The Coca‑Cola Company has teamed up with the International Olympic Committee (IOC) on a new music collaboration to Celebrate Everyday Greatness as the world begins to prepare for the start of the Olympic and Paralympic Games Paris 2024.
Family at the heart of LG’s latest campaign “Life’s Good When You Get More Care”
Throughout the video series, LG will showcase those sometimes unnoticed loving moments experienced in the home while shining a subtle light on how its products enhance everyday lives.
Coca‑Cola showcases the power of sports in new Olympic Games campaign
A powerful brand film draws inspiration from iconic moments of coming together between competitors at past Olympic and Paralympic Games.
Heinz releases limited edition Deadpool & Wolverine collectibles in new campaign
Created in collaboration with the film, the collectibles include Deadpool’s signature mask, suit, and most importantly, katanas, made specifically for Heinz Ketchup bottles.
Creatives struggle for sanity while solving the world's insane problems
Creativity often correlates with heightened sensitivity, increasing the risk of feeling overwhelmed when tackling tough issues, leading to mental and physical problems, more so than other groups.
AB InBev’s Brutal Fruit Spritzer brand and Joe Public SA in a campaign that reimagines women’s safety in taverns
This context prompted AB InBev’s Brutal Fruit Spritzer, the most popular alcohol brand in the country with women, to take a stand for women’s safety.
Instagram celebrates African Women in ‘Made by Africa, loved by the world’ campaign
In celebration of Africa Day on May 25, Instagram has launched its international and pan-African campaign ‘Made By Africa, Loved by the World’.
Joe Public launches integrated campaign for Chicken Licken
The Family Full House meal is one of Chicken Licken’s popular sharing meals so, when Joe Public was briefed to create a campaign for the offering and to launch a campaign on Family Day, they did just that.