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Martell and African music icon Davido celebrate the rise of afrobeats in new campaign
‘Be the Standout Swift’ is supported by online, OOH, photography, digital, and social activations, and is inspired by Davido’s decade-long contribution to Afrobeats.
[Interview] Keenan Mulvaney, Group Creative Director, Ogilvy Africa
Ogilvy Africa is the largest network agency on the continent catering to 39 countries with a team of 900 people across Central, East and West Africa.
MultiChoice Talent Factory targets African storytellers with funded training programme
MultiChoice Talent Factory has announced that it’s once again calling upon all aspiring filmmakers, scriptwriters, producers, and storytellers to apply for entry into the 2025 fully funded academic year.
Coca‑Cola partners with International Olympic Committee on a new song for Olympic Games
Marking a historic moment in its 96-year relationship with the Olympic movement, The Coca‑Cola Company has teamed up with the International Olympic Committee (IOC) on a new music collaboration to Celebrate Everyday Greatness as the world begins to prepare for the start of the Olympic and Paralympic Games Paris 2024.
Family at the heart of LG’s latest campaign “Life’s Good When You Get More Care”
Throughout the video series, LG will showcase those sometimes unnoticed loving moments experienced in the home while shining a subtle light on how its products enhance everyday lives.
Coca‑Cola showcases the power of sports in new Olympic Games campaign
A powerful brand film draws inspiration from iconic moments of coming together between competitors at past Olympic and Paralympic Games.
Heinz releases limited edition Deadpool & Wolverine collectibles in new campaign
Created in collaboration with the film, the collectibles include Deadpool’s signature mask, suit, and most importantly, katanas, made specifically for Heinz Ketchup bottles.
Creatives struggle for sanity while solving the world's insane problems
Creativity often correlates with heightened sensitivity, increasing the risk of feeling overwhelmed when tackling tough issues, leading to mental and physical problems, more so than other groups.
AB InBev’s Brutal Fruit Spritzer brand and Joe Public SA in a campaign that reimagines women’s safety in taverns
This context prompted AB InBev’s Brutal Fruit Spritzer, the most popular alcohol brand in the country with women, to take a stand for women’s safety.
Instagram celebrates African Women in ‘Made by Africa, loved by the world’ campaign
In celebration of Africa Day on May 25, Instagram has launched its international and pan-African campaign ‘Made By Africa, Loved by the World’.
Joe Public launches integrated campaign for Chicken Licken
The Family Full House meal is one of Chicken Licken’s popular sharing meals so, when Joe Public was briefed to create a campaign for the offering and to launch a campaign on Family Day, they did just that.
Coca Cola and Marvel tap augmented reality in new packaging and storytelling campaign
Coca Cola and Marvel are extending their heroic partnership with the launch of limited-edition packaging and immersive storytelling featuring a cinematic commercial.
Joe Public voted South Africa’s best agency to work for by SCOPEN
Further to this, Joe Public also retains the top spot as the Most Creative Agency and the Most Attractive Agency for the second year running in the SCOPEN Agency Scope 2023/24 report.
Dove pledges not to use AI to represent real people in its advertising in new campaign
In its 2024 The Real State of Beauty: a global report, Dove finds over 1 in 3 women in the US would give up a year of their life to achieve an ideal look or body.
GigaStar to launch $1m YouTube Creator Fund to award creators
The fund will contribute to GigaStar's mission of fueling human creativity while it continues to serve creators who list on GigaStar Market, a crowdfunding platform where creators can raise capital from thousands of investors by monetizing potential future revenue.
Kenyan content creators to earn from Facebook and Instagram
The announcement is a culmination of a year-long push by the government led by the president to have creators earn for their online content.
Sony launches system targeting 3D content creators
The system is aimed at supporting creators in sophisticated 3D content creation. Sony plans to collaborate with developers of a variety of 3D production software, including in the entertainment and industrial design fields.
Orange Middle East and Africa and Spotify team up to showcase African talent
With a global community of more than 551 million active listeners each month, including 220 million subscribers, Spotify offers a wide range of African and international artists to listen to.
Content creator companies raised $700 million in 2023, nearly four times less than last year, report
Over the past years, the creator economy has skyrocketed, enabling bloggers, social media influencers, podcasters, TikTokers, and YouTubers to earn from publishing their content.
Canon welcomes 62 new creatives to its EMEA Ambassador Programme
Following a rigorous selection process by a panel of industry experts, this year’s intake will play a pivotal role in advancing the programme’s goals
Canon Miraisha Programme and NRB Bus partnership boost Kenyan youth in digital media
The objective of this initiative is to equip young individuals with essential skills and knowledge, enabling them to explore the art of visual storytelling, master camera techniques, and delve into the world of creative expression.