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Polygon, South Africa’s programmatic digital out-of-home (DOOH) publisher network, has announced that it will be expanding its network across Africa.

This report provides a comprehensive analysis of the Digital Out-of-Home (DOOH) market, beginning with an introduction to DOOH.

This national initiative is the culmination of Outdoor Network's full-scale alternative power programme, ensuring uninterrupted visibility and impactful advertising campaigns even during power outages.

As the competition in the industry intensifies and customers increasingly become specific about their preferences, brands and industry players are going back to the drawing board to stay on top in an ever-evolving marketplace while trying to meet the customers’ needs.

Programmatic digital out of home advertising, or pDOOH, is now available as a digital media buy on a CPM basis.

The World Out of Home Organization has boosted its representation within the global industry by signing up a further ten new members from across the world.

The worldwide revenue for Out of Home advertising is forecast to exceed $40 billion for the first time with a market share against other media of 5.1%, up from 4.7% in 2022.

In the just completed 2023 survey OOH worldwide revenue is forecast to exceed $40bn for the first time with a market share against other media of 5.1%, up from 4.7% in 2022. Pre-pandemic market share was 5.8% with revenue of $36bn in 2019.

You might hear: “Static is completely redundant; DOOH’s dynamic nature and advanced measurement capabilities have blown it out of the water” or “static OOH is making a massive comeback, thanks to loadshedding,” depending on who you talk to.

Together, they have announced the launch of the new DigiMax digital screen network across the Shell & Vivo Network that is set to transform the advertising landscape in South Africa and beyond.

The rise of technology in OOH has impacted buying and selling, creative delivery, audience measurement, attribution, reporting, to name a few.

While online buyers haven't had to do much hard work in convincing advertisers to direct a fair chunk of their adspend towards 'conventional' digital channels, the same cannot be said for digital out of home (DOOH) media.

In response, one of South Africa’s leading media owners, Tractor Outdoor, has designed a new power-backed solution to keep screens on, meeting the needs of its advertisers.

WOO has just announced a Sustainability Task Force led by blowUp Media CEO Katrin Robertson and she will be one of a heavyweight panel discussing the subject in Lisbon on the second day of Congress.

Higher retail inflation will impact consumer confidence and spending. As governments combat inflation by raising interest rates, new job creation will slowdown and impact economic activity and growth.

FPL Media, an advertising company in Nigeria, recently announced that it has joined the World Out of Home Organization (WOOH). This move is aimed at promoting and improving the Out of Home (OOH) industry on behalf of FPL’s clients, partners and stakeholders.

Black-owned private equity and venture capital firm Hlayisani Capital has acquired a minority stake in Tractor Media Holdings, one of South Africa’s digital outdoor media owners.