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Africa has emerged as a frontier for the new online consumer class, representing an estimated 10 million new consumers in 2024 and trailing only Asia as a region. This is according to the new annual Beyond Borders digital payments and commerce report by EBANX

And while consumers are returning to brick-and-mortar shops, e-Commerce is still forecast to constitute 41% of global retail sales by 2027

The announcement includes the general availability of Amazon Bedrock, a fully managed service that makes foundation models (FMs) from leading AI companies available through a single application programming interface (API).

The funding will also allow ANKA, an online sales platform for African creators and merchants, to scale its operations and onboard about 100,000 additional artisans from across Africa by 2030.

Through this campaign, almost 2,000 registrations were achieved across Africa, speaking to the impact of hand-picking the right influencers, as well as choosing an agency that understands how to tactically develop and execute influencer campaigns.

Samsung Electronics has announced that it plans to open Samsung Game Portal, an online store specializing in gaming, on Samsung.com in more than 30 countries around the world.

Given the prevalence of alternative payment methods in developing markets, such as mobile money, cross-border merchants must effectively match consumers’ payment preferences, or they will quickly lose out to better-localised rivals.

Amazon has overtaken Apple to become the world’s most valuable tech brand, with a brand value of USD299.3 billion. Amazon’s brand value has increased 36%.

The survey, conducted by Forrester Consulting on behalf of Catchpoint, shows that nearly 40% of all respondents suffer customer-impacting disruptions, which cost up to $1 million per month.

A new generation of over one billion digital native consumers are emerging in eight fast-growing countries in the next decade, creating new areas of growth for companies globally, found a new global commerce study by Accenture.

TikTok appears to be looking to take on Amazon, Shein and others by opening a retail store in the U.S. version of its app, potentially as soon as next month, and will use the store to feature its own line of products like toys and kitchen gadgets.

Meta has announced that it is testing an ad update for Facebook aimed at making it easier for shoppers to discover, manage and apply digital promotions from businesses to their purchases.