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IFC, Proparco and Helios plan partnership to support Africa’s sports and entertainment sectors
The partnership would focus on exploring joint investment opportunities that can help grow economies and support jobs in the region through sectors that have the potential to bring dynamism.
Orange Middle East and Africa and Spotify team up to showcase African talent
With a global community of more than 551 million active listeners each month, including 220 million subscribers, Spotify offers a wide range of African and international artists to listen to.
YouTube Premium and YouTube Music launched in Kenya, Ghana and Senegal
YouTube today announced that YouTube Music and YouTube Premium are now available in Kenya, Ghana and Senegal. YouTube Premium is all of YouTube and YouTube Music without interruptions.
Sony launches Sony Innovation Fund Africa
Sony Group Corporation (Sony), has established "Sony Innovation Fund: Africa" to support the growth of the entertainment businesses in Africa.
[Ghana] Actress Yvonne Nelson relaunches Heels & Sneakers TV series on YouTube
After seven years of launching the Heels and Sneakers drama series on TV, actress Yvonne Nelson’s YN Productions has relaunched the series on YouTube with a captivating plot twist.
[Interview] Yvonne Nelson, Actress and Entrepreneur, Ghana
Yvonne Nelson is a renowned Ghanaian actress and producer who has led a life filled with significant moments that illuminate her remarkable characteristics as a human being.
Ghanaian actress, Yvonne Nelson, joins top YouTube MCN, Age Africa
Yvonne Nelson is the latest signee of Age Africa Agency, the top multi-channel network for YouTube creators, brands, publishers and artists in Africa responsible for the growth and management of YouTube channels.
Ride-hailing platform inDrive partners with Tanzanian influencers to launch entertainment campaign
In a new campaign, local celebrities and influencers are coming on board – quite literally – giving riders a delightful surprise and a journey to remember.
Instagram unveils new ways to create with music and collaborate with friends
Instagram has introduced a new music feature that enables users to add a song as a soundtrack to their photo carousel posts to show off their musical taste and is expanding its collaborative publishing feature.
Samsung and Warner Bros. Pictures collaborate to bring movie trailers to consumers in 8K quality
Samsung Electronics, the world’s TV manufacturer for 17 consecutive years, has announced a partnership with Warner Bros. Pictures that will bring highly-anticipated movie trailers to Neo QLED 8K screens in more than 65,000 retail stores around the world.
Edgio and Vermantia partner to deliver custom-built live streaming events across Africa
The collaboration supports Vermantia’s custom-built, end-to-end streaming solutions for live racing, sports events, virtual sports, and number games.
MultiChoice Africa affirms commitment to African entertainment
MultiChoice Africa Holdings has demonstrated remarkable resilience and achieved profitability, solidifying its position as a leader in African entertainment.
The Music Arena and Muziki Africa partner to stimulate the African music industry
The Music Arena and Muziki Africa have announced their partnership in delivering an exceptional conference and experience that will truly stimulate the African music industry.
Havas Group unveils global network targeting brands
Havas has unveiled Havas Play, a new global network that will earn consumers’ attention and create enduring business impact through meaningful experiences at the intersection of entertainment, sports, technology, and fandom.
TikTok unveils a global music discovery hub
TikTok has announced the launch of our #NewMusic Search Hub, a dedicated space for artists around the world to showcase their new songs and for fans to discover their next favorite track.
Dentsu launches global sports analytics offering
Dentsu Sports International has announced the launch of dentsu Sports Analytics, a new global offering bringing together the best research, data, and analytics capabilities of MKTG Sports + Entertainment (MKTG), Sponsorship Research International (SRi) and dentsu’s Merkle.
[Interview] Paul Oghoghorie, CEO, Top Naija Music, Nigeria
Paul Oghoghorie is founder and promoter of Nigerian music platform, TopNaijaMusic.com.
[Interview] Yoadan Tilahun, Managing Director, Flawless Events, Ethiopia
Yoadan Tilahun is Ethiopian entrepreneur, former HR Analyist with World Bank, and Managing Director of Flawless Events, headquartered in Ethiopia.
Music streaming platforms have added over 330 million subscribers in the past five years, report
With millions of Gen Zs and Millenials who prefer the subscription economy, their revenues and user count have more than doubled.
Mastercard Music Pass NFT opens access to Web3 training programme for emerging musical artists
Music fans from Eastern Europe, the Middle East, and Africa, and around the world can participate with the limited-release Mastercard Music Pass NFT being minted on Polygon
YouTube to launch AI-powered music ad solutions
YouTube is set to launch two new AI-powered music ad solutions aimed at helping advertisers connect with Gen Z audiences.