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Dubbed, ‘Optimism your Feed,’  the campaign seeks to encourage fans to proactively engage with positive and inspiring content on their social platforms.

After seven years of launching the Heels and Sneakers drama series on TV, actress Yvonne Nelson’s YN Productions has relaunched the series on YouTube with a captivating plot twist.

Yvonne Nelson is a renowned Ghanaian actress and producer who has led a life filled with significant moments that illuminate her remarkable characteristics as a human being.

Yvonne Nelson is the latest signee of Age Africa Agency, the top multi-channel network for YouTube creators, brands, publishers and artists in Africa responsible for the growth and management of YouTube channels.

Through this campaign, almost 2,000 registrations were achieved across Africa, speaking to the impact of hand-picking the right influencers, as well as choosing an agency that understands how to tactically develop and execute influencer campaigns.

Tagger Media, the global technology player making influencer marketing more intelligent, has announced its expansion into South Africa through an exclusive partnership with Tribeez, an influencer marketing and social intelligence agency based in Cape Town.

Unilever, alongside a cohort of eco-conscious influencers and behavioural scientists, has announced the results of a first of its kind examination of the role of influencer content in impacting sustainable choices.

The recent launch of micro blogging site Threads by Meta has created global buzz on what this latest development means for content creators and social media enthusiasts.

AIfluence, the Kenyan AI-driven Influencer Marketing Platform has been named the winner of the Kenya edition of the 2023 Visa Everywhere Initiative (VEI).

This is the rise of virtual influencers – people or anthropomorphised animals or objects that do all the things humans do online, only better, faster, and at a substantially lower cost.

Ogilvy Africa has officially launched InfluenceO, its end-to-end influence solution designed to empower businesses, brands, and creators in Africa to excel in the realm of influencer marketing. 

Ogilvy Africa has officially launched InfluenceO, its end-to-end influence solution designed to empower businesses, brands, and creators in Africa to excel in the realm of influencer marketing.

Food security is a complex issue. While the role of farmers, extension workers, buyers, processors, financiers and techies is clear, influencers can also play a key role.

Representing several creative industries ranging from music, fashion, lifestyle, to art, this year’s self-shot 'vlog-styled' short stories provide a glimpse of the creators' world and highlights how being African inspires their creativity.