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As the marketing, sales and service industries undergo a rapid transformation - due to data-driven strategies, time customer interactions, and AI-powered technologies - expertise has become a critical differentiator for organisations globally.

DUO Marketing+Communications is a South Africa-based public relations and digital marketing agency that has been supporting the technology industry across Sub-Saharan Africa.

Calla PR, a leading strategic communications agency, has launched Calla Precision, a digital marketplace designed to connect businesses to their markets in Africa. 

Ogilvy Africa is the largest network agency on the continent catering to 39 countries with a team of 900 people across Central, East and West Africa.

According to all three founders, the success of the firm is attributed to the focussed approach by this talented team to deliver integrated solutions solving real problems faced by brands and businesses with a brave attitude that inspires audacity in work and clients.

VML and Contentful conducted research among 1000 players in the USA, UK, Germany and the Netherlands on content management on a global scale.

Publicis Groupe has entered into a definitive agreement to acquire Influential, the world’s preeminent influencer marketing company and platform, authentically connecting brands to audiences by developing, deploying, and optimizing creator-driven digital campaigns.

I am still at the beginning of my marketing career, to be honest, I am still studying.

Africa Business Communities, a Digital B2B Publisher that enables companies and organizations to connect with African Business Professionals has launched its services in the Middle East as it seeks to tap into the growing economic opportunities and investors’ appetite towards those opportunities.

Ilex Content Strategies, a global B2B marketing and communications agency, has been selected by Hayo, an innovator in digital solutions in Africa, as its agency of record.

M&C Saatchi Abel was selected following a meticulous process for their expertise in fostering growth and enhancing brand value for multinational corporations.

By embracing influence, brands can establish exceptional relationships with patients and healthcare communities

Nielsen, a global player in audience measurement, data, and analytics, released its sixth global Annual Marketing Report, revealing marketers’ priorities and plans to improve ROI in 2024 and beyond.

The global campaign showcases the power of local communities rallying behind their athletes and emphasizes Toyota's belief that no journey is taken alone.

Founded in 2022, Reflector Marketing has established itself as a specialist agency offering strategic marketing, branding, and digital services tailored to startups' needs.

Salesforce, a leading AI CRM has announced the general availability of Unified Conversations for WhatsApp on its platform. 

Following its initial announcement in January, businesses across Africa can now use Google's Gemini AI-powered chat-like tool for Search Ads. This intuitive tool is now fully operational and designed to help businesses in Africa and across the world boost their online visibility.

Six of World Federation of Advertisers’ strategic partners share their global marketing predictions for 2024.

Marketing measurement, attribution, and data analytics firm AppsFlyer has announced the launch of a new AI product to provide marketers with unparalleled insights into their creative assets and data-driven guidance on maximizing their impact.

This event is tailored for marketing executives and CFOs looking to gain actionable insights into international expansion, building a global clientele and establishing strong online presence.

After a rigorous selection process for a partner in Performance marketing, Proximus has chosen to collaborate with two distinguished agencies, WPP and Springbok, to further strengthen its performance marketing initiatives.