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The partnership would focus on exploring joint investment opportunities that can help grow economies and support jobs in the region through sectors that have the potential to bring dynamism.

Marking a historic moment in its 96-year relationship with the Olympic movement, The Coca‑Cola Company has teamed up with the International Olympic Committee (IOC) on a new music collaboration to Celebrate Everyday Greatness as the world begins to prepare for the start of the Olympic and Paralympic Games Paris 2024.

The club’s exceptional brand strength derives from its perfect scores across several metrics in Brand Finance’s research.

A powerful brand film draws inspiration from iconic moments of coming together between competitors at past Olympic and Paralympic Games.

Chelsea FC set Uncommon the brief to define a new brand narrative that captures the club’s iconic past, and brings Chelsea together under a shared ambition for the future.

For the first time, from the start of the 24/25 season, PUMA football replica jerseys (featuring 35 Clubs), including those for the Euro and Copa América tournaments, are made from RE:FIBRE.

The global campaign showcases the power of local communities rallying behind their athletes and emphasizes Toyota's belief that no journey is taken alone.

Building on The Coca‑Cola Company’s nearly 100 years of partnership with the Olympic Games, the campaign kicks off with a new creative campaign featuring U.S. Olympic hopeful Simone Biles and other athletes competing in Paris 2024.

Through this unique athlete insight, spearheaded by the brand’s positive rallying cry – You Got This – the goal is to help everyday athletes disarm pressure and achieve their possibilities in sport.

Heineken has launched “Cheers To The Real Hardcore Fans”, a campaign that subverts expectations and redefines what it means to be a “real hardcore fan” in an effort to tackle the negative hardcore fan stereotypes to help make football more inclusive.

CAF received approximately 6000 Media applications for accreditation to the TotalEnergies CAF AFCON Côte d’Ivoire 2023 which is an increase of more than 100% from the previous AFCON which took place in Cameroon in 2022.

The FIFA World Cup™ Trophy, the most widely recognised and prized sporting asset globally, has been unveiled at the forefront of the FIFA World Cup 26™ Official Brand.

Dentsu Sports International has announced the launch of dentsu Sports Analytics, a new global offering bringing together the best research, data, and analytics capabilities of MKTG Sports + Entertainment (MKTG), Sponsorship Research International (SRi) and dentsu’s Merkle.

Unilever’s global beauty brand, LUX, is rallying people once more to stand up against everyday sexism.

The London based agency, whose focus covers the world of sports, entertainment & talent, has formed ties with Afrosport, and will have a specific focus on securing new commercial partnerships and creating programme content for Afrosport