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Shot in Vereda del Cortijo, Madrid, a secluded, luxury estate with stunning views of the Sierra de Guadarrama Mountain range, this continental location perfectly suits the 1950s diva mood of the black and white images.

The report reveals that mobile made a comeback after a one-year market slowdown.

Achieving this milestone includes providing documentation of the company's carbon accounting, aligning to new standards, continuing to transform its business operations and supply chains, and transparently reporting progress.

CAF received approximately 6000 Media applications for accreditation to the TotalEnergies CAF AFCON Côte d’Ivoire 2023 which is an increase of more than 100% from the previous AFCON which took place in Cameroon in 2022.

Marketing measurement, attribution, and data analytics firm AppsFlyer has announced the launch of a new AI product to provide marketers with unparalleled insights into their creative assets and data-driven guidance on maximizing their impact.

With a global community of more than 551 million active listeners each month, including 220 million subscribers, Spotify offers a wide range of African and international artists to listen to.

Over the past years, the creator economy has skyrocketed, enabling bloggers, social media influencers, podcasters, TikTokers, and YouTubers to earn from publishing their content.

The partnership promises to bring music fans closer to their favourite artists.

This report provides a comprehensive analysis of the Digital Out-of-Home (DOOH) market, beginning with an introduction to DOOH.

GroupM, WPP’s media investment group, has announced its appointment as global media partner of record to Allianz Group, one of the world’s insurers and asset managers that serves more than 122 million customers in over 70 countries.

ESG is the area in which most investment is expected in 2024, while mastery of AI tools is the most important skill for the future, according to the new ICCO World PR Report 2023-2024.

Marketing and advertising are key components of a business's growth. With more and more internet users year after year, many brands have increased their digital marketing spend in an effort to reach more consumers.

This event is tailored for marketing executives and CFOs looking to gain actionable insights into international expansion, building a global clientele and establishing strong online presence.

Following a rigorous selection process by a panel of industry experts, this year’s intake will play a pivotal role in advancing the programme’s goals

YouTube today announced that YouTube Music and YouTube Premium are now available in Kenya, Ghana and Senegal. YouTube Premium is all of YouTube and YouTube Music without interruptions.

Through the collaboration, clients can leverage multiple IBM solutions and can integrate data from the IBM Envizi ESG Suite with Deloitte’s GreenLight Solution.

The objective of this initiative is to equip young individuals with essential skills and knowledge, enabling them to explore the art of visual storytelling, master camera techniques, and delve into the world of creative expression.  

Mars, Incorporated has launched a first-of-its-kind digital and out-of-home campaign that 'reuses' fan-favorite advertisements giving them a second life with new messages of hope and progress around climate.

Metaverse provides users with immersive virtual experiences in which they are able to interact with other people and objects in real-time.

After being named as Chief Financial Officer, Publicis Groupe, starting February 2024, Loris Nold will join the group’s managing body, the Directoire, following the decision of the Supervisory Board on 22nd November.

PR professionals’ confidence is returning as usage of AI tools shoots up, according to the latest ICCO and PRCA Confidence Tracker.