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YouTube distinguishes itself among social media players, while Google regains foothold on search engines, study
After sharing the top spot last year, YouTube moves into sole possession of first place in social media after increasing 3% to an ACSI score of 78.
Clockwork appoints Jacques Shalom as Chief Creative Officer
Digital marketing and PR agency Clockwork has announced that, Jacques Shalom has joined the agency as Chief Creative Officer. Jacques has an extensive industry background, having worked in advertising for over 20 years.
Showmax Pro to stream the 2023/2024 Premier League season live
Showmax Pro, courtesy of SuperSport, has announced that subscribers across the continent will have the exclusive opportunity to stream the 2023/2024 Premier League season starting 11 August.
Media buyers plan to invest more in audio in the next 12 months, report
GroupM, WPP’s media investment group, has announced the findings of its Europe Digital Audio Advertising Report 2023 produced by GroupM Nexus, GroupM’s industry-leading performance marketing organisation, in partnership with IAB Europe.
Google introduces new privacy tool updates to protect user safety online
Google has announced updates of new privacy tools in Google Search to give its users more control of their personal information, privacy, and online safety.
IAS collaborates with X to provide pre-bid brand safety and suitability
Integral Ad Science a global media measurement and optimization platform, has announced an exclusive partnership with X to provide advertisers with its industry-leading pre-bid Brand Safety and Suitability product across the social media platform.
Spotify expands its AI DJ feature to users in Kenya
Kenya is among the 50 markets that are set to receive Spotify’s new AI DJ feature. The audio streaming platform first rolled out the feature in beta in February before finally rolling it to users across different markets.
Video on demand platform Starzplay partners with TPAY on subscription payments
With this partnership, customers will be able to make their subscription payments using their mobile phone numbers, to access Starzplay’s premium sports and entertainment content.
Motsepe Advertising unveils campaign to harness the power of storytelling to elevate brands
The initiative is designed to revolutionize how brands connect with their customers by harnessing the power of storytelling.
Dis-Chem Pharmacies taps Smart Media for of in-store advertising solutions
Dis-Chem Pharmacies, a prominent retail chain in South Africa, has partnered with Smart Media, a provider of advertising solutions, to offer FMCG brands a powerful arsenal of in-store advertising tools.
Retailer Game partners with Blackboard to unveil local UGC merchandise on Roblox
After becoming South Africa's first retailer to tap into the Roblox universe in 2022, Game has launched Season two of the Game game on the platform, bringing with it a new first for South Africa - locally-inspired and designed user generated content (UGC).
Grey Advertising Africa and Burger King unveil radio campaign ‘Small Pleasures’
Grey Advertising Africa and Burger King have introduced their newest Radio Campaign, Small Pleasures. South Africans are going through the most right now.
Ogilvy appoints Sanesh Maharaj as the new head of influence
This strategic addition to the leadership team marks a significant milestone in Ogilvy's commitment to providing innovative and impactful communication solutions to its clients.
Invibes streamlines its AI offering to combine the best in innovation and excellence for its clients
Since developing a model that utilised hashes to identify users rather than relying on third-party cookies back in early 2020, Invibes has gone from strength-to-strength bringing unique, proactive offerings to the market that accelerate business outcomes and brand uplift for our 800+ clients.
Bata unveils distinctive Tomy Takkies shoe brand to celebrate women
Tomy’s Autumn/Winter campaigns, conceptualised and executed by the digital team at branding and communication agency ITI, the International Trend Institute, showcase Tomy Takkies’ latest seasonal collection of fashion sneakers across Tomy’s digital platforms.
Dentsu broadens partnership with Google Cloud by deploying advanced generative AI technologies
Dentsu Group Inc. has announced a significant evolution in its longstanding relationship with Google Cloud by deploying Google Cloud’s Vertex AI and Duet AI for Google Workspace – increasing its focus on driving innovation through emerging technologies such as GenAI.
Joe Public launches Hansa Pilsener campaign targeting millennials
When Hansa Pilsener approached the Joe Public Cape Town, the brief was to make older millennials love Hansa again, the team immediately saw the opportunity to make something standout.
G Media designs successful campaign for Ethio Telecom’s Tele Birr Super App Launch
Based in Addis Ababa, Ethiopia, G Media is a branding and advertising agency that serves both local and international customers. They feature an animation studio that showcases African folklore in an original and authentic way
24 essential AI tools for marketing
The marketer in 2023 cannot do without the relevant AI tools. From promoting their brands and businesses to gathering competitors’ intelligence and gaining an upper hand, these tools have become pivotal in helping marketers achieve their goals faster and at scale.
[Marketing Week Africa] Bob Koigi: Out of Home advertising is taking the market by storm
The worldwide revenue for Out of Home advertising is forecast to exceed $40 billion for the first time with a market share against other media of 5.1%, up from 4.7% in 2022.
[Column] Tushar Vashnavi: New channels, New powers: Are you up to speed with customer communications?
Not all the changes of the past two years are here to stay. But one area that has transformed is customer communications.