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Samsung launches online gaming store
Samsung Electronics has announced that it plans to open Samsung Game Portal, an online store specializing in gaming, on Samsung.com in more than 30 countries around the world.
Carbon1 partners with SeenThis to boost digital advertising
SeenThis, the adaptive streaming technology specialist, has announced a strategic partnership with Carbon1 in South Africa. This collaboration aims to empower South African brands by delivering faster, high-quality digital advertising while significantly minimising carbon emissions.
World Out of Home Organization signs up three members from Nigeria and South Africa
The World Out of Home Organization has boosted its representation within the global industry by signing up a further ten new members from across the world.
Market research agency KLA partners with YouGov to support its client base
Since the launch of the 'Plan and Track' solution, KLA has been leveraging the data-led offering from YouGov, an international research data and analytics group, to support its client base.
Social media app Twitch set to introduce short-form video features
Twitch is the latest social media app to introduce a TikTok-like Discovery Feed.
DSTV among the most admired African brands, report
The 13th, Brand Africa 100: Africa’s Best Brands survey, recognises brands preferred by African consumers across the continent.
Noxie Ntsoane appointed regional CEO of Marketing agency Tradeway
The company says the appointment reflects its dedication as an agency to serving its customers nationally, as well as the importance and potential of the region as a key focus for growth.
Samsung TV Plus expands its sports offering with FIFA+ as the FIFA Women’s World Cup 2023 unfolds
The free FIFA+ channel on Samsung TV Plus2 will feature FIFA+’s rich collection of Originals, the Archive and highlights from the Men’s and Women’s game.
YouTube distinguishes itself among social media players, while Google regains foothold on search engines, study
After sharing the top spot last year, YouTube moves into sole possession of first place in social media after increasing 3% to an ACSI score of 78.
Clockwork appoints Jacques Shalom as Chief Creative Officer
Digital marketing and PR agency Clockwork has announced that, Jacques Shalom has joined the agency as Chief Creative Officer. Jacques has an extensive industry background, having worked in advertising for over 20 years.
Showmax Pro to stream the 2023/2024 Premier League season live
Showmax Pro, courtesy of SuperSport, has announced that subscribers across the continent will have the exclusive opportunity to stream the 2023/2024 Premier League season starting 11 August.
Media buyers plan to invest more in audio in the next 12 months, report
GroupM, WPP’s media investment group, has announced the findings of its Europe Digital Audio Advertising Report 2023 produced by GroupM Nexus, GroupM’s industry-leading performance marketing organisation, in partnership with IAB Europe.
Google introduces new privacy tool updates to protect user safety online
Google has announced updates of new privacy tools in Google Search to give its users more control of their personal information, privacy, and online safety.
IAS collaborates with X to provide pre-bid brand safety and suitability
Integral Ad Science a global media measurement and optimization platform, has announced an exclusive partnership with X to provide advertisers with its industry-leading pre-bid Brand Safety and Suitability product across the social media platform.
Spotify expands its AI DJ feature to users in Kenya
Kenya is among the 50 markets that are set to receive Spotify’s new AI DJ feature. The audio streaming platform first rolled out the feature in beta in February before finally rolling it to users across different markets.
Video on demand platform Starzplay partners with TPAY on subscription payments
With this partnership, customers will be able to make their subscription payments using their mobile phone numbers, to access Starzplay’s premium sports and entertainment content.
Motsepe Advertising unveils campaign to harness the power of storytelling to elevate brands
The initiative is designed to revolutionize how brands connect with their customers by harnessing the power of storytelling.
Dis-Chem Pharmacies taps Smart Media for of in-store advertising solutions
Dis-Chem Pharmacies, a prominent retail chain in South Africa, has partnered with Smart Media, a provider of advertising solutions, to offer FMCG brands a powerful arsenal of in-store advertising tools.
Retailer Game partners with Blackboard to unveil local UGC merchandise on Roblox
After becoming South Africa's first retailer to tap into the Roblox universe in 2022, Game has launched Season two of the Game game on the platform, bringing with it a new first for South Africa - locally-inspired and designed user generated content (UGC).
Grey Advertising Africa and Burger King unveil radio campaign ‘Small Pleasures’
Grey Advertising Africa and Burger King have introduced their newest Radio Campaign, Small Pleasures. South Africans are going through the most right now.
Ogilvy appoints Sanesh Maharaj as the new head of influence
This strategic addition to the leadership team marks a significant milestone in Ogilvy's commitment to providing innovative and impactful communication solutions to its clients.