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The new, 49-page edition is the first version of the guidelines also available in braille and has been updated to include more detail on TikTok, ChatGPT and hosting of physical and virtual events.

The new website establishes the company's own dedicated online presence and is designed to show how users can create and manage email newsletter and multi-channel campaigns with ease with the Rocketmailer platform.

FedEx has launched a new tool, FedEx Sustainability Insights (FSI), giving customers in select African markets access to emissions information on their shipments within the FedEx network.

Ipsos has announced the acquisition of Omedia, a multi specialist market research company established in Senegal, Ivory Coast and Mali.

Springer will be responsible for the strategic positioning of the Standard Bank brand and the execution of the brand and marketing operating model.

A talented and respected marketing leader, Lieberman brings over twenty years of traditional and digital marketing experience transforming world-class consumer brands such as Chipotle, Taco Bell, and Pizza Hut. She will report directly to Yahoo CEO Jim Lanzone.

Seventy percent of executives said that their organization is in investigation and exploration mode with generative AI, while 19% are in pilot or production mode.

Despite the inflationary pressures being faced by consumers, beer brands continue to see brand value growth. Further, Heineken also ranked second in terms of brand strength.

In the just completed 2023 survey OOH worldwide revenue is forecast to exceed $40bn for the first time with a market share against other media of 5.1%, up from 4.7% in 2022. Pre-pandemic market share was 5.8% with revenue of $36bn in 2019.

The committee consists of 21 distinguished members from 13 different countries, academic and professionals in the fields of journalism, AI and digital technologies.

You might hear: “Static is completely redundant; DOOH’s dynamic nature and advanced measurement capabilities have blown it out of the water” or “static OOH is making a massive comeback, thanks to loadshedding,” depending on who you talk to.

Flapmax, an artificial intelligence (AI) company, has announced its strategic partnership with Intel, the global technology leader, to foster AI innovation and drive economic empowerment in Africa.

In a circular issued by the Permanent Secretary and Secretary to the Treasury, Ramathan Ggoobi on Monday, 10 July 2023, all government advertising must be through the Uganda Broadcasting Corporation (UBC) and New Vision.

Mobile Advertisement & Marketing Analytics, one of the segments analyzed in the report, is projected to record 20.6% CAGR and reach US$18 Billion by the end of the analysis period.

Seventy-one percent of CMOs said they lack the budget to fully execute their strategy in 2023, according to a Gartner, Inc. survey of 410 CMOs and marketing leaders.

Given the prevalence of alternative payment methods in developing markets, such as mobile money, cross-border merchants must effectively match consumers’ payment preferences, or they will quickly lose out to better-localised rivals.

Companies and brands are deepening collaborations and expansions across the continent as they seek to grow their foothold and expand their solutions portfolio.

Gathu, will report to Vikas Mehta, the firm’s Sub-Saharan Africa Chief Executive Officer. She has more than 20 years’ experience in brand strategy and marketing communication.

The collaboration aims to provide valuable training and skills enhancement, through the Canon Miraisha Programme, to aspiring photographers, videographers, filmmakers, and print business owners.

Tagger Media, the global technology player making influencer marketing more intelligent, has announced its expansion into South Africa through an exclusive partnership with Tribeez, an influencer marketing and social intelligence agency based in Cape Town.

Samsung Electronics, the world’s TV manufacturer for 17 consecutive years, has announced a partnership with Warner Bros. Pictures that will bring highly-anticipated movie trailers to Neo QLED 8K screens in more than 65,000 retail stores around the world.