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As the competition in the industry intensifies and customers increasingly become specific about their preferences, brands and industry players are going back to the drawing board to stay on top in an ever-evolving marketplace while trying to meet the customers’ needs.

The Stevie Award winners were selected through a meticulous judging process, involving evaluations from over 230 executives worldwide.

In the ever-evolving business landscape, the advent of generative artificial intelligence (AI) has sparked widespread discussions about the future of various job roles.

Programmatic digital out of home advertising, or pDOOH, is now available as a digital media buy on a CPM basis.

The growth is propelled by the demand for improved online education and video streaming services. However, the integration of these platforms with existing systems presents a hurdle.

Sixty-three percent of marketing leaders are planning to invest in generative AI in the next 24 months according to a survey from Gartner, Inc.

Nestlé's brand value has steadily increased this year due to strong sales growth across its extensive and varied brand portfolio.

Instagram has introduced a new music feature that enables users to add a song as a soundtrack to their photo carousel posts to show off their musical taste and is expanding its collaborative publishing feature.

The additional protections, which leverage advanced detection and domain tracking technologies, are made possible through a new partnership between GroupM and Jounce Media, an industry leader in programmatic supply chain management.

This growth trajectory translates into a striking Compound Annual Growth Rate (CAGR) of 28.04% over the forecast period (2023-2028). This is according to a report by Research and Markets.

Ogilvy South Africa has unveiled the latest highly anticipated upgrades to its Innovation Labs, based in both the Johannesburg and Cape Town campuses.

Nigerian premier marketing communications agency Ingenium Communications, has unveiled Xcellerate, a bespoke marketing suite designed for start-ups and businesses of diverse scales.

Through this campaign, almost 2,000 registrations were achieved across Africa, speaking to the impact of hand-picking the right influencers, as well as choosing an agency that understands how to tactically develop and execute influencer campaigns.

 The appointments are a part of a greater transformation of the company’s operating structure to best serve client’s evolving needs and drive exponential business growth.

Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company has announced the launch of AWS Build, a new global programme designed to support entrepreneurs early in their cloud journey to build, refine, and launch their innovative applications.

As the pre-eminent platform for creative freedom, Sony Corporation has announced its new "For The Music" brand platform and campaign for its premier audio products and services.

The radio station market includes revenues earned by entities by offering services such as broadcasting aural programs by radio to the public.

Despite a tough global economic environment, brand in the financial services, fast food and retail and media sectors have demonstrated resilience and emerged among the top in brand value at least according to reports.

The most valuable South African brands in 2023 have a total combined value of $31.6bn, according to the Kantar BrandZ Top 30 Most Valuable South African Brands 2023 report published.

Despite recent headlines that “metaverse-hype” is dying down, new research released by Bain & Company shows the metaverse could reach up to $900 billion dollars by 2030

StoryStation.ai harnesses the award-winning content marketing agency's storytelling experience and tech expertise, empowering businesses with limited marketing budgets to generate their own high-quality content.