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GRASP fellowship invests in African women researchers
The two-year career development program aims to grow a pool of confident and capable mid-career African women to lead policy changes to improve African smallholders’ livelihoods, particularly women.
Amazon is consumers’ preferred ad platform for a second year in a row, report
According to Kantar Media Reactions 2023, most consumers consider ads on Amazon to be relevant and useful, with few negative qualities.
PRCA and Melville Mental Solutions partner to promote mental health resilience in the PR industry
The Public Relations and Communications Association (PRCA) has announced a new partnership with Melville Mental Solutions (MMS) aimed at advancing mental health services and awareness within the PR industry.
Connected TV accounts for half of global video impression share for retail advertisers, study
Among retail advertisers, connected TV (CTV) accounted for half (50%) of global video impression share in 2022, an increase of nearly 52% compared to 2019.
Pepsi re-releases music video commercials in celebration of music legends
Pepsi, a pioneer of the concept of music video commercials, continues its celebration of its 125th birthday and star-studded history by reviving some of the brand's most famed music video-styled spots.
Outdoor Network completes rollout of backup power for its Always on OOH advertising solution
This national initiative is the culmination of Outdoor Network's full-scale alternative power programme, ensuring uninterrupted visibility and impactful advertising campaigns even during power outages.
Global TikTok advertising revenue projected to hit $53.9 billion by 2027, report
The global TikTok advertising revenue is set to reach $ 53.95 billion by 2027. This comes shortly after TikTok announced its global advertising revenue of nearly $12 billion in 2022. This is according to Tradingplatforms.com
MultiChoice shares insights to content success
The panel discussion, Unlocking Opportunities: MultiChoice and the African Film & TV Industry, took place at MIP Africa, an annual opportunity for African content creators, producers, and sellers.
Pan-African creative agency X3M Ideas launches pitchathon for MSMEs in Zambia
In a bid to bolster the entrepreneurial spirit, the Zambian operations of Pan-African creative agency, X3M Ideas is launching a national competition to showcase, promote, and offer funding to start-ups and MSMEs.
Rushlake Media announces the launch of African FAST channel on Mansa
TidPix is a 24/7 streaming brand for authentically African content from the continent’s most exciting filmmakers.
Entravision and Match Media Group partner across Africa
Entravision a global advertising solutions, media and technology company, has announced that its African based digital business unit has become the exclusive sales partner in Africa of Match Media Group, the group that powers advertising for brands including Tinder, OkCupid and Match
63 per cent of marketing leaders plan to invest in generative AI in the next 24 months, study
A Gartner survey of 405 marketing leaders conducted in May and June 2023 revealed the utilization of their organization's overall martech stack’s capability dropped to just 33% on average in 2023.
Multichoice ESG report details its sustainability journey
MultiChoice’s ESG strategies and initiatives are aligned to the United Nation’s Sustainable Development Goals (SDGs), with specific focus on areas where it can make a direct contribution to positive outcomes in the communities in which it operates.
Local content demand drives South Africa TV broadcasting market, report
Furthermore, the growing demand for local content and the rise in pay TV membership are driving the TV broadcasting market in South Africa.
Razor launches first AI governance framework for both agencies and clients
Razor PR, M&C Saatchi Group South Africa's public relations, strategic communications and reputation management agency, has announced the launch of South Africa’s first AI Governance Framework and Risk Assessment Model.
Towards a common African stand on climate action
The One Campaign is urging all leaders to use this pivotal moment to unite around a shared pan-African agenda – one that brings justice and prosperity.
STIHL East Africa to unveil battery powered products in a sustainability move
STIHL East Africa has announced plans to introduce battery powered products in the East African Market as the firm celebrates its one year anniversary in the region.
[Column] Lianne Williams: The tech industry needs more women in leadership
There is a wealth of benefits to having more women embrace positions of leadership in the technology space, and companies would do well to provide women equal exposure and opportunities for promotion.
Samsung announces global launch of Samsung food, an AI-powered, personalized food and recipe service
Releasing in eight languages in 104 countries around the world, Samsung Food will offer comprehensive food experiences through more than 160,000 available recipes.
Artificial Intelligence Industry Association Launches in Cape Town
The South African Artificial Intelligence Association (SAAIA), an industry body focused on promoting the advancement of responsible AI in South Africa, will officially be launched in Cape Town in partnership with Wesgro.
IBM launches ad campaign to introduce AI platform for businesses
Global business leaders remain unclear about the real, transformative power of AI and how to leverage it.