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Dentsu partners with Microsoft to launch AI-powered innovation for brands
This latest milestone in dentsu’s longstanding partnership with Microsoft has already resulted in the development of two new CXM solutions.
[Interview] Ton van de Ven on Inc.Networking in Johannesburg
Marketing Report founder Bas Vlugt is talking to Ton van de Ven, CEO & Founder of INC. Networking.
Digital advertising firm Ad Dynamo appoints José Gonsalves as Managing Director for East Africa
Gonsalves will oversee the digital workstreams, deliverables, and management of Ad Dynamo by Aleph's suite of platforms and networks.
The Trade Desk launches a media buying platform that brings the power of AI to digital marketing
In a major advancement in programmatic AI, Kokai distributes deep learning algorithms across all aspects of the digital media buying process.
YouthConneckt Africa and Nestlé Needs Youth launch podcast for African youth
'Iron Sharpens Iron,’ a collaboration between Nestlé Needs Youth and YouthConnekt Africa, is a five-part youth-led podcast series that serves as a platform for Africa youth to have critical conversations on how they are shaping the future.
Kantar introduces creative testing solution for advertising
Available exclusively on Kantar Marketplace, LINK+ integrates Kantar's market-leading ad testing capabilities into one solution to help advertisers drive greater impact from their ad campaigns.
Edelman launches B2B unit to drive integrated marketing solutions
This move establishes a new offering combining existing B2B practices in North America, EMEA, and APAC, building on the success and strong growth within the regions in recent years.
Simisola Obisesan appointed Executive Creative Director at Redefini
In her new role, the international, award-winning creative powerhouse will oversee all local and global brands under the group’s portfolio.
PR leaders predict increased profitability in face of global challenges
PR leaders, directors, and agency owners who took part in the survey indicated a growing demand from clients for a range of services beyond traditional PR, with a score of 6.5, up from 6.1 in 2021.
Accenture partners with Adobe to help marketers unlock the value of their content supply chains
The companies have worked together to develop new services based on Adobe’s integrated Content Supply Chain technologies to help marketers more effectively.
Podcast incubation studio SemaBOX launches podcast distribution platform
Over the last couple of years, podcasting in Africa has been on the rise. Despite this growth, the industry continues to face a number of challenges such as the lack of investment and of course monetization for the creators.
Elon Musk’s internet firm Starlink picks Karibu Connect as its authorized reseller in Kenya
Starlink, the satellite internet company owned by Elon Musk has gone live in Kenya. The company had hinted about this launch back in January and even ahead to open pre-orders for its hardware.
Jumia and KFC expand food delivery services to secondary cities
Jumia Food has announced the expansion of its operations to Meru and Nanyuki. This is part of Jumia Food’s strategy to deepen its reach in secondary cities in Kenya.
Uber rolling out an audio recording feature for drivers and riders in Kenya for safety
The feature now seems to be rolling out to users locally according to a notification sent to the app.
African CEOs identify advanced AI and analytics as success drivers, IBM study
A new global study by the IBM Institute for Business Value found that over half (54%) of African CEOs surveyed identify customer experience as their highest business priority.
Fifty percent of TV viewers shop on mobile devices while watching awards shows, study
60% of viewers plan to stream at least one awards show in 2023, with 89% of viewers planning to spend the same or more time watching awards shows compared to 2022.
WhatsApp rolls out Channels feature for broadcast messages
Meta is rolling out a new feature on WhatsApp called Channels. Channels, the Meta says is a “one-way broadcast tool for admins to send text, photos, videos, stickers and polls,”
Opera launches shake and win campaign targeting Kenyan, South African and Nigerian customers
Opera – the company behind the popular data-saving Opera Mini browser, which has 100 million users across Africa – is back with a new edition of its renowned “Shake and Win” campaign.
Nielsen introduces Media Data Room as next phase to modernizing data delivery, architecture
Nielsen, a global player in audience measurement, data and analytics, has announced the introduction of Nielsen Media Data Room (MDR), a cloud-based platform that will modernize the way the company distributes its wealth of audience data.
Elon Musk is rebranding Twitter to ''X''
Musk shared that he will soon get rid of the name and the famous bird logo. Moving forward, he says the company will simply be known as ‘’X’’.
Podcast incubation studio SemaBOX launches podcast distribution platform
WAZO will offer a brand-new revenue stream for podcasters, while also providing advertisers with an aggregated audience of over 39 million listeners across the SemaBOX creator network.