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Dentsu partners with Microsoft to launch AI-powered innovation for brands

28-07-2023 | 15:49:12
This latest milestone in dentsu’s longstanding partnership with Microsoft has already resulted in the development of two new CXM solutions.

[Interview] Ton van de Ven on Inc.Networking in Johannesburg

28-07-2023 | 12:21:30
Marketing Report founder Bas Vlugt is talking to Ton van de Ven, CEO & Founder of INC. Networking.

Digital advertising firm Ad Dynamo appoints José Gonsalves as Managing Director for East Africa

27-07-2023 | 11:45:14
Gonsalves will oversee the digital workstreams, deliverables, and management of Ad Dynamo by Aleph's suite of platforms and networks.

The Trade Desk launches a media buying platform that brings the power of AI to digital marketing

27-07-2023 | 11:30:00
In a major advancement in programmatic AI, Kokai distributes deep learning algorithms across all aspects of the digital media buying process.

YouthConneckt Africa and Nestlé Needs Youth launch podcast for African youth

27-07-2023 | 11:28:00
'Iron Sharpens Iron,’ a collaboration between Nestlé Needs Youth and YouthConnekt Africa, is a five-part youth-led podcast series that serves as a platform for Africa youth to have critical conversations on how they are shaping the future. 

Kantar introduces creative testing solution for advertising

27-07-2023 | 11:20:00
Available exclusively on Kantar Marketplace, LINK+ integrates Kantar's market-leading ad testing capabilities into one solution to help advertisers drive greater impact from their ad campaigns.

Edelman launches B2B unit to drive integrated marketing solutions

27-07-2023 | 11:15:00
This move establishes a new offering combining existing B2B practices in North America, EMEA, and APAC, building on the success and strong growth within the regions in recent years.

Simisola Obisesan appointed Executive Creative Director at Redefini

27-07-2023 | 10:20:00
In  her new role, the international, award-winning creative powerhouse will oversee all local and global brands under the group’s portfolio.

PR leaders predict increased profitability in face of global challenges

26-07-2023 | 13:15:00
PR leaders, directors, and agency owners who took part in the survey indicated a growing demand from clients for a range of services beyond traditional PR, with a score of 6.5, up from 6.1 in 2021.

Accenture partners with Adobe to help marketers unlock the value of their content supply chains

26-07-2023 | 13:00:00
The companies have worked together to develop new services based on Adobe’s integrated Content Supply Chain technologies to help marketers more effectively.

Podcast incubation studio SemaBOX launches podcast distribution platform

26-07-2023 | 10:46:31
Over the last couple of years, podcasting in Africa has been on the rise. Despite this growth, the industry continues to face a number of challenges such as the lack of investment and of course monetization for the creators.

Elon Musk’s internet firm Starlink picks Karibu Connect as its authorized reseller in Kenya

26-07-2023 | 10:43:00
Starlink, the satellite internet company owned by Elon Musk has gone live in Kenya. The company had hinted about this launch back in January and even ahead to open pre-orders for its hardware.

Jumia and KFC expand food delivery services to secondary cities

26-07-2023 | 10:39:10
Jumia Food has announced the expansion of its operations to Meru and Nanyuki. This is part of Jumia Food’s strategy to deepen its reach in secondary cities in Kenya.

Uber rolling out an audio recording feature for drivers and riders in Kenya for safety

26-07-2023 | 10:33:49
The feature now seems to be rolling out to users locally according to a notification sent to the app.

African CEOs identify advanced AI and analytics as success drivers, IBM study

24-07-2023 | 15:22:52
A new global study by the IBM Institute for Business Value found that over half (54%) of African CEOs surveyed identify customer experience as their highest business priority.

Fifty percent of TV viewers shop on mobile devices while watching awards shows, study

24-07-2023 | 12:45:00
60% of viewers plan to stream at least one awards show in 2023, with 89% of viewers planning to spend the same or more time watching awards shows compared to 2022.

WhatsApp rolls out Channels feature for broadcast messages

24-07-2023 | 12:37:00
Meta is rolling out a new feature on WhatsApp called Channels. Channels, the Meta says is a “one-way broadcast tool for admins to send text, photos, videos, stickers and polls,”

Opera launches shake and win campaign targeting Kenyan, South African and Nigerian customers

24-07-2023 | 12:35:00
Opera – the company behind the popular data-saving Opera Mini browser, which has 100 million users across Africa – is back with a new edition of its renowned “Shake and Win” campaign.

Nielsen introduces Media Data Room as next phase to modernizing data delivery, architecture

24-07-2023 | 12:32:00
Nielsen, a global player in audience measurement, data and analytics, has announced the introduction of Nielsen Media Data Room (MDR), a cloud-based platform that will modernize the way the company distributes its wealth of audience data.

Elon Musk is rebranding Twitter to ''X''

24-07-2023 | 08:00:00
Musk shared that he will soon get rid of the name and the famous bird logo. Moving forward, he says the company will simply be known as ‘’X’’.

Podcast incubation studio SemaBOX launches podcast distribution platform

24-07-2023 | 06:47:00
WAZO will offer a brand-new revenue stream for podcasters, while also providing advertisers with an aggregated audience of over 39 million listeners across the SemaBOX creator network.

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