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Mobile Advertisement & Marketing Analytics, one of the segments analyzed in the report, is projected to record 20.6% CAGR and reach US$18 Billion by the end of the analysis period.

Seventy-one percent of CMOs said they lack the budget to fully execute their strategy in 2023, according to a Gartner, Inc. survey of 410 CMOs and marketing leaders.

Given the prevalence of alternative payment methods in developing markets, such as mobile money, cross-border merchants must effectively match consumers’ payment preferences, or they will quickly lose out to better-localised rivals.

Companies and brands are deepening collaborations and expansions across the continent as they seek to grow their foothold and expand their solutions portfolio.

Gathu, will report to Vikas Mehta, the firm’s Sub-Saharan Africa Chief Executive Officer. She has more than 20 years’ experience in brand strategy and marketing communication.

The collaboration aims to provide valuable training and skills enhancement, through the Canon Miraisha Programme, to aspiring photographers, videographers, filmmakers, and print business owners.

Tagger Media, the global technology player making influencer marketing more intelligent, has announced its expansion into South Africa through an exclusive partnership with Tribeez, an influencer marketing and social intelligence agency based in Cape Town.

Samsung Electronics, the world’s TV manufacturer for 17 consecutive years, has announced a partnership with Warner Bros. Pictures that will bring highly-anticipated movie trailers to Neo QLED 8K screens in more than 65,000 retail stores around the world.

This latest milestone in dentsu’s longstanding partnership with Microsoft has already resulted in the development of two new CXM solutions.

Marketing Report founder Bas Vlugt is talking to Ton van de Ven, CEO & Founder of INC. Networking.

Gonsalves will oversee the digital workstreams, deliverables, and management of Ad Dynamo by Aleph's suite of platforms and networks.

In a major advancement in programmatic AI, Kokai distributes deep learning algorithms across all aspects of the digital media buying process.

'Iron Sharpens Iron,’ a collaboration between Nestlé Needs Youth and YouthConnekt Africa, is a five-part youth-led podcast series that serves as a platform for Africa youth to have critical conversations on how they are shaping the future. 

Available exclusively on Kantar Marketplace, LINK+ integrates Kantar's market-leading ad testing capabilities into one solution to help advertisers drive greater impact from their ad campaigns.

This move establishes a new offering combining existing B2B practices in North America, EMEA, and APAC, building on the success and strong growth within the regions in recent years.

In  her new role, the international, award-winning creative powerhouse will oversee all local and global brands under the group’s portfolio.

PR leaders, directors, and agency owners who took part in the survey indicated a growing demand from clients for a range of services beyond traditional PR, with a score of 6.5, up from 6.1 in 2021.

The companies have worked together to develop new services based on Adobe’s integrated Content Supply Chain technologies to help marketers more effectively.

Over the last couple of years, podcasting in Africa has been on the rise. Despite this growth, the industry continues to face a number of challenges such as the lack of investment and of course monetization for the creators.

Starlink, the satellite internet company owned by Elon Musk has gone live in Kenya. The company had hinted about this launch back in January and even ahead to open pre-orders for its hardware.

Jumia Food has announced the expansion of its operations to Meru and Nanyuki. This is part of Jumia Food’s strategy to deepen its reach in secondary cities in Kenya.