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[Column] Ronald Magondo: The future of influencer marketing is AI-driven
This is the rise of virtual influencers – people or anthropomorphised animals or objects that do all the things humans do online, only better, faster, and at a substantially lower cost.
Boomplay and TikTok Partner to Amplify African Music
Under this new partnership, Boomplay will now host a playlist of TikTok trending sounds, while TikTok will have Boomplay’s top songs as part of its discovery and sound pages.
Sony launches the Sony Creators Conference targeting creative community
The two-day event will showcase the works of creators across Sony who are pursuing their creative vision through the use of groundbreaking technology.
PR industry’s confidence remains high as practitioners embrace AI tools, survey
PR leaders remain confident about market conditions, and are increasingly exploring the potential of AI tools such as ChatGPT, according to the latest PRCA and ICCO Confidence Tracker.
Edgio and Vermantia partner to deliver custom-built live streaming events across Africa
The collaboration supports Vermantia’s custom-built, end-to-end streaming solutions for live racing, sports events, virtual sports, and number games.
The Association for Communication and Advertising unveils 2023 Effie Awards jury
The Effie Jury has the crucial responsibility of upholding the integrity of the industry’s ability to deliver against business objectives while ensuring that the judging process adheres to the highest industry standards.
Podcast Incubation Studio SemaBOX to launch podcast distribution platform
Podcast incubation studio SemaBOX is launching a podcast distribution platform to help podcasters on its network to reach more audiences.
Kantar appoints Bérengère Chaintreau Fuchs as Global Panel Director
Kantar, the world's data-driven analytics and brand consulting company, has announced the appointment of Bérengère Chaintreau Fuchs to the newly-created role of Global Panel Director within its Profiles division.
One billion new online shoppers to enter the market in the next decade, study
A new generation of over one billion digital native consumers are emerging in eight fast-growing countries in the next decade, creating new areas of growth for companies globally, found a new global commerce study by Accenture.
Advertising agency Abnormal secures Haleon Specialist creative account
Advertising agency, Abnormal, has announced that it has secured the Haleon Specialist creative account. The decision comes after a lengthy pitch process, from which Abnormal emerged victorious.
MyBroadband unveils professional video and photography services for its clients
MyBroadband clients can immediately reap the benefits of this exciting partnership through unboxing videos, review videos, executive video profiles, interview videos, podcasts, and photoshoots.
Meta taking on Twitter with a new text-based app
Whether you’re a creator or a casual poster, Meta says Threads offers a new, separate space for real-time updates and public conversations.
Internet users spend 18 minutes less online in 2023 than last year, report
Although internet users still spend more than 40% of their waking hours on online activities, the average time spent online has dropped for the second year.
Sandton City rolls out campaign on future of city of icons
True to its promise to stay at the forefront of the African retail landscape, Sandton City in Johannesburg has taken another leap forward.
Samsung, UNDP appoint three youth leaders as ambassadors to the Generation 17 campaign
The addition of these three Young Leaders will help educate people about critical global challenges and the solutions needed to deliver a more prosperous future by 2030.
WAN-IFRA launches expert panel to guide the news media industry
Fourteen women and men who are well established as experts in the media industry will represent the association and work closely together with it around the globe with the goal of supporting the news media industry in its quest for sustainability.
Nokia and Apple sign long-term patent license agreement
Nokia has announced it has signed a new patent cross-license agreement with Apple which will replace the current license that is due to expire at the end of 2023. The terms of the agreement remain confidential between the parties.
C-suite advisory firm P&L Consulting appoints Maureen Sande new Managing Partner
Sande takes ups the position as the firm seeks to grow into capital markets, risk and communications.
TikTok champions online safety in Africa
As part of numerous initiatives to ensure a safer platform, TikTok announced a comprehensive refresh of its Community Guidelines.
[Marketing Week Africa] Bob Koigi: Africa warms up to social media for business and leisure
Africa is leading the rest of the continent and making a mark in the social media world as users tap into these platforms for business and leisure, reports indicate.
PR and communications practice fosters sustainable development in Africa, report
BHM Research and Intelligence (BR&I) has launched the maiden edition of the Africa PR and Communications report, a comprehensive exposition on PR and communications practice and its role in fostering sustainable development on the continent.