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The survey found that consumers want to see targeted ads, but they also want to understand how advertisers use the information they collect.

Skills To Grow Africa and Strathmore Communication and Consultancy Clinic have announced a partnership to create career development opportunities for Young Public Relations Professionals.

The partnership will fall under VMLY&R Commerce, the agency’s specialist creative commerce proposition, which launched in South Africa last week.

Meta and Snap have announced new products and tools that are designed to engage consumers and drive better business results for advertisers.

Smart advertising services are the services offered by advertising agencies to create ad campaigns for businesses based on consumer preferences and drive traffic to businesses' websites.

Havas has unveiled Havas Play, a new global network that will earn consumers’ attention and create enduring business impact through meaningful experiences at the intersection of entertainment, sports, technology, and fandom.

In making the appointment, MultiChoice noted VMLY&R’s extensive digital experience, as well as their ability to deliver strategy-led creative solutions underpinned by solid data and analytics.

Ogilvy Africa has officially launched InfluenceO, its end-to-end influence solution designed to empower businesses, brands, and creators in Africa to excel in the realm of influencer marketing. 

While online buyers haven't had to do much hard work in convincing advertisers to direct a fair chunk of their adspend towards 'conventional' digital channels, the same cannot be said for digital out of home (DOOH) media.

Despite difficult operating conditions, Africa's most valuable brands have demonstrated resilience and growth in 2023, says the latest report by brand valuation consultancy, Brand Finance.

The 'Phezulu: Looking Up' podcast series launched by UNICEF South Africa tells the stories of the impact of the COVID-19 years on children and young people.

NVIDIA and WPP have announced they are developing a content engine that harnesses NVIDIA Omniverse™ and AI to enable creative teams to produce high-quality commercial content faster, more efficiently and at scale while staying fully aligned with a client’s brand.

 Nate brings his extensive experience in marketing and digital to the role, having worked in various areas of dentsu's business over the past 9 years, including global brand management, creative strategy, new business, and account management.

Seventy-one percent of Chief Marketing Officers said they lack the budget to fully execute their strategy in 2023, according to a Gartner, Inc. survey of 410 CMOs and marketing leaders.

Half of journalists cited disinformation and lack of funding as top concerns, followed by trust in journalism (40%) and lack of time to cover stories thoughtfully (33%).

To uncover what marketers need to know about co-listening (the act of sharing digital audio experiences with one or more people), MAGNA’s Media Trails unit partnered with Spotify Advertising on new research: “The Togetherness Effect: Why Brands Should Be Paying Attention to Co-Listening.”

Ogilvy Africa has officially launched InfluenceO, its end-to-end influence solution designed to empower businesses, brands, and creators in Africa to excel in the realm of influencer marketing.

Launched in 2021, VMLY&R Commerce is WPP’s end-to-end Creative Commerce Company, which works to deliver creativity that inspires conversion in the moment – regardless of channel. 

Brand Africa also named MTN as the most admired African brand recalled spontaneously.

In response, one of South Africa’s leading media owners, Tractor Outdoor, has designed a new power-backed solution to keep screens on, meeting the needs of its advertisers.

Cape Town is ranked as Africa’s best city brand and 60th globally, followed by Johannesburg in 72nd spot, according to the inaugural Brand Finance City Index.