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The 2024 survey was completed by 109 members, covering 85 unique territories.

Global live streaming market is expected to reach $756.5 billion by 2031, at a compound annual growth rate of 20.9% from 2024 to 2031.

A powerful brand film draws inspiration from iconic moments of coming together between competitors at past Olympic and Paralympic Games.

Criteo, the commerce media company has announced a strategic collaboration with Microsoft Advertising to bring Microsoft Advertising's extensive demand to Criteo's global network of 225 retailers.

The outlook, which covers 11 revenue segments across 53 countries and territories, finds that global E&M revenues are projected to hit $3.4 trillion in 2028, growing at a 3.9% compound annual growth rate (CAGR).

Chelsea FC set Uncommon the brief to define a new brand narrative that captures the club’s iconic past, and brings Chelsea together under a shared ambition for the future.

Upending the myth of ‘go woke, go broke’, the study identifies that inclusive marketing is a significant opportunity to drive brand growth.

Created in collaboration with the film, the collectibles include Deadpool’s signature mask, suit, and most importantly, katanas, made specifically for Heinz Ketchup bottles.

For the first time, from the start of the 24/25 season, PUMA football replica jerseys (featuring 35 Clubs), including those for the Euro and Copa América tournaments, are made from RE:FIBRE.

The new framework has been supported by a collection of the world’s largest advertisers, as well as the world’s 6 largest advertising holding companies.

‘Her Voice' seeks to amplify the stories of female entrepreneurs and innovators in business, social impact, culinary arts, travel, retail and e-commerce.

One of Kenya’s leading strategic communications firms Engage BCW has announced that it changing its name and will now just be known as ENGAGE.

Wabo Majavu is the Executive Strategy and Business Operations at Africa Data Centres. Based in South Africa, Wabo is a leader and tech enthusiast passionate about Girls in Tech, Energy and Sustainability and the Transformation of leaders in a digital era.

Indonesian tech company Aeroterra & Eldera Matadata Presisi has been selected to execute a pilot project that will assess the value of Kenya’s carbon credit assets.

Creativity often correlates with heightened sensitivity, increasing the risk of feeling overwhelmed when tackling tough issues, leading to mental and physical problems, more so than other groups.

Polygon, South Africa’s programmatic digital out-of-home (DOOH) publisher network, has announced that it will be expanding its network across Africa.

Anthony Hutia is the Head of the Mobile Experience Division at Samsung Electronics East Africa. overseeing the strategy and execution of Samsung’s mobile division. 

TikTok has officially launched the TikTok Change Makers Program. The program marks the platform’s first-ever global social impact creator elevation initiative spotlighting creators and non-profits who drive meaningful change in their communities through TikTok. 

Fredrick Kitunga, the Chief Information and Data Officer at Kenya Airways. As a business technology leader, he oversees people, processes, and technologies within the Kenya Airways Technology organisation to deliver outcomes that support the business goals. 

Dubbed, ‘Optimism your Feed,’  the campaign seeks to encourage fans to proactively engage with positive and inspiring content on their social platforms.

I am still at the beginning of my marketing career, to be honest, I am still studying.