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Today, there are many more remote and hybrid collaboration options for teams than at the beginning of the decade.

Publicis Groupe has entered into a definitive agreement to acquire Influential, the world’s preeminent influencer marketing company and platform, authentically connecting brands to audiences by developing, deploying, and optimizing creator-driven digital campaigns.

The partnership would focus on exploring joint investment opportunities that can help grow economies and support jobs in the region through sectors that have the potential to bring dynamism.

Marking a historic moment in its 96-year relationship with the Olympic movement, The Coca‑Cola Company has teamed up with the International Olympic Committee (IOC) on a new music collaboration to Celebrate Everyday Greatness as the world begins to prepare for the start of the Olympic and Paralympic Games Paris 2024.

The grain, which has thrived in West Africa for over 5,000 years and is widely used in African cooking, can thrive in poor soils and is drought-resistant.

Promoting the value of African commercial enterprises, whose achievements contribute to the objectives of the AfCFTA on the entire African continent.

Throughout the video series, LG will showcase those sometimes unnoticed loving moments experienced in the home while shining a subtle light on how its products enhance everyday lives.

The club’s exceptional brand strength derives from its perfect scores across several metrics in Brand Finance’s research.

The 2024 survey was completed by 109 members, covering 85 unique territories.

Global live streaming market is expected to reach $756.5 billion by 2031, at a compound annual growth rate of 20.9% from 2024 to 2031.

A powerful brand film draws inspiration from iconic moments of coming together between competitors at past Olympic and Paralympic Games.

Criteo, the commerce media company has announced a strategic collaboration with Microsoft Advertising to bring Microsoft Advertising's extensive demand to Criteo's global network of 225 retailers.

The outlook, which covers 11 revenue segments across 53 countries and territories, finds that global E&M revenues are projected to hit $3.4 trillion in 2028, growing at a 3.9% compound annual growth rate (CAGR).

Chelsea FC set Uncommon the brief to define a new brand narrative that captures the club’s iconic past, and brings Chelsea together under a shared ambition for the future.

Upending the myth of ‘go woke, go broke’, the study identifies that inclusive marketing is a significant opportunity to drive brand growth.

Created in collaboration with the film, the collectibles include Deadpool’s signature mask, suit, and most importantly, katanas, made specifically for Heinz Ketchup bottles.

For the first time, from the start of the 24/25 season, PUMA football replica jerseys (featuring 35 Clubs), including those for the Euro and Copa América tournaments, are made from RE:FIBRE.

The new framework has been supported by a collection of the world’s largest advertisers, as well as the world’s 6 largest advertising holding companies.

‘Her Voice' seeks to amplify the stories of female entrepreneurs and innovators in business, social impact, culinary arts, travel, retail and e-commerce.

One of Kenya’s leading strategic communications firms Engage BCW has announced that it changing its name and will now just be known as ENGAGE.

Wabo Majavu is the Executive Strategy and Business Operations at Africa Data Centres. Based in South Africa, Wabo is a leader and tech enthusiast passionate about Girls in Tech, Energy and Sustainability and the Transformation of leaders in a digital era.