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Razor PR, M&C Saatchi Group South Africa's public relations, strategic communications and reputation management agency, has announced the launch of South Africa’s first AI Governance Framework and Risk Assessment Model.

Africa is enduring a difficult year, with advertising spend set to be down 11.6%. This is according to a new study released by WARC.The study however notes that growth should return in 2024, buoyed by a 6.1% rise in South Africa next year.

As the competition in the industry intensifies and customers increasingly become specific about their preferences, brands and industry players are going back to the drawing board to stay on top in an ever-evolving marketplace while trying to meet the customers’ needs.

In the ever-evolving business landscape, the advent of generative artificial intelligence (AI) has sparked widespread discussions about the future of various job roles.

Ogilvy South Africa has unveiled the latest highly anticipated upgrades to its Innovation Labs, based in both the Johannesburg and Cape Town campuses.

 The appointments are a part of a greater transformation of the company’s operating structure to best serve client’s evolving needs and drive exponential business growth.

Despite a tough global economic environment, brand in the financial services, fast food and retail and media sectors have demonstrated resilience and emerged among the top in brand value at least according to reports.

In-house digital agency Oliver South Africa is increasing operational and cross-functional capabilities with the new senior appointment of its all Africa client service director.

Digital advertising firm Aleph has announced the launch of a new global cross-border payments and credit underwriting unit, Aleph Payments.

The initiative is designed to revolutionize how brands connect with their customers by harnessing the power of storytelling.

When Hansa Pilsener approached the Joe Public Cape Town, the brief was to make older millennials love Hansa again, the team immediately saw the opportunity to make something standout.

Based in Addis Ababa, Ethiopia, G Media is a branding and advertising agency that serves both local and international customers. They feature an animation studio that showcases African folklore in an original and authentic way

Companies and brands are deepening collaborations and expansions across the continent as they seek to grow their foothold and expand their solutions portfolio.

Gonsalves will oversee the digital workstreams, deliverables, and management of Ad Dynamo by Aleph's suite of platforms and networks.

Rawoot’s successful nine-year tenure at Dentsu began in June 2014, when she joined as the group finance manager.

The Effie Jury has the crucial responsibility of upholding the integrity of the industry’s ability to deliver against business objectives while ensuring that the judging process adheres to the highest industry standards.

Advertising agency, Abnormal, has announced that it has secured the Haleon Specialist creative account. The decision comes after a lengthy pitch process, from which Abnormal emerged victorious.

Africa is leading the rest of the continent and making a mark in the social media world as users tap into these platforms for business and leisure, reports indicate.

The CSA brand will launch in France, Italy, Spain, UK, USA, and LATAM, with numerous additional global markets launching in the coming months.

The partnership will fall under VMLY&R Commerce, the agency’s specialist creative commerce proposition, which launched in South Africa last week.

Havas has unveiled Havas Play, a new global network that will earn consumers’ attention and create enduring business impact through meaningful experiences at the intersection of entertainment, sports, technology, and fandom.