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Ogilvy's innovation lab unveils new technologies for increased brand impact
Ogilvy South Africa has unveiled the latest highly anticipated upgrades to its Innovation Labs, based in both the Johannesburg and Cape Town campuses.
Creative Advertising firm SO&U announces new appointments
The appointments are a part of a greater transformation of the company’s operating structure to best serve client’s evolving needs and drive exponential business growth.
[Marketing Week Africa] Bob Koigi: How resilience has paid off for financial services, media and retail brands
Despite a tough global economic environment, brand in the financial services, fast food and retail and media sectors have demonstrated resilience and emerged among the top in brand value at least according to reports.
Digital agency Oliver appoints Yuvisti Ramgulam as Africa client service director
In-house digital agency Oliver South Africa is increasing operational and cross-functional capabilities with the new senior appointment of its all Africa client service director.
Digital advertising firm Aleph launches dedicated unit for cross-border payments and credit underwriting
Digital advertising firm Aleph has announced the launch of a new global cross-border payments and credit underwriting unit, Aleph Payments.
Motsepe Advertising unveils campaign to harness the power of storytelling to elevate brands
The initiative is designed to revolutionize how brands connect with their customers by harnessing the power of storytelling.
Joe Public launches Hansa Pilsener campaign targeting millennials
When Hansa Pilsener approached the Joe Public Cape Town, the brief was to make older millennials love Hansa again, the team immediately saw the opportunity to make something standout.
G Media designs successful campaign for Ethio Telecom’s Tele Birr Super App Launch
Based in Addis Ababa, Ethiopia, G Media is a branding and advertising agency that serves both local and international customers. They feature an animation studio that showcases African folklore in an original and authentic way
[Marketing Week Africa] Bob Koigi: Partnerships drive continent’s ad, marketing and media space
Companies and brands are deepening collaborations and expansions across the continent as they seek to grow their foothold and expand their solutions portfolio.
Digital advertising firm Ad Dynamo appoints José Gonsalves as Managing Director for East Africa
Gonsalves will oversee the digital workstreams, deliverables, and management of Ad Dynamo by Aleph's suite of platforms and networks.
Dentsu appoints Naazema Rawoot as Chief Finance Officer for South Africa
Rawoot’s successful nine-year tenure at Dentsu began in June 2014, when she joined as the group finance manager.
The Association for Communication and Advertising unveils 2023 Effie Awards jury
The Effie Jury has the crucial responsibility of upholding the integrity of the industry’s ability to deliver against business objectives while ensuring that the judging process adheres to the highest industry standards.
Advertising agency Abnormal secures Haleon Specialist creative account
Advertising agency, Abnormal, has announced that it has secured the Haleon Specialist creative account. The decision comes after a lengthy pitch process, from which Abnormal emerged victorious.
[Marketing Week Africa] Bob Koigi: Africa warms up to social media for business and leisure
Africa is leading the rest of the continent and making a mark in the social media world as users tap into these platforms for business and leisure, reports indicate.
Havas Media Network scales data and technology offering with global launch of CSA brand
The CSA brand will launch in France, Italy, Spain, UK, USA, and LATAM, with numerous additional global markets launching in the coming months.
Renault South Africa appoints VMLY&R as new developmental digital agency
The partnership will fall under VMLY&R Commerce, the agency’s specialist creative commerce proposition, which launched in South Africa last week.
Havas Group unveils global network targeting brands
Havas has unveiled Havas Play, a new global network that will earn consumers’ attention and create enduring business impact through meaningful experiences at the intersection of entertainment, sports, technology, and fandom.
WPP and NVIDIA to build generative AI-enabled content engine for digital advertising
NVIDIA and WPP have announced they are developing a content engine that harnesses NVIDIA Omniverse™ and AI to enable creative teams to produce high-quality commercial content faster, more efficiently and at scale while staying fully aligned with a client’s brand.
VMLY&R COMMERCE launches in South Africa
Launched in 2021, VMLY&R Commerce is WPP’s end-to-end Creative Commerce Company, which works to deliver creativity that inspires conversion in the moment – regardless of channel.
World’s 25 largest agency companies and the state of the agency market
WPP, Accenture Accenture's Song and Publicis Groupe are among the top 25 global agency companies by revenue according to the Ad Age Agency Report 2023 .
Broadcast group Afrosport picks marketing agency Gateway Sports as partner for sports programming
The London based agency, whose focus covers the world of sports, entertainment & talent, has formed ties with Afrosport, and will have a specific focus on securing new commercial partnerships and creating programme content for Afrosport