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This latest milestone in dentsu’s longstanding partnership with Microsoft has already resulted in the development of two new CXM solutions.

Kantar, the world's data-driven analytics and brand consulting company, has announced the appointment of Bérengère Chaintreau Fuchs to the newly-created role of Global Panel Director within its Profiles division.

Africa is leading the rest of the continent and making a mark in the social media world as users tap into these platforms for business and leisure, reports indicate.

South African companies allocated a large majority of their marketing budgets at 81% to digital advertising. This is according to the Broad Media 2023 Marketing Budget and ROI report released in June.

Global Citizen, the world’s international advocacy organization on a mission to end extreme poverty now, has announced their newest lineup of ambassadors.

Apple has retained its crown as the world’s most valuable brand, for the second year in a row, in the Kantar BrandZ Most Valuable Global Brands Report 2023.

Amazon has once again been named the world’s most valuable retail brand, with a brand value of $299.3 billion, according to brand valuation consultancy, Brand Finance.

 Smirnoff, the global vodka brand, is announcing the global launch of its vibrant new campaign, 'WE DO WE', boldly championing the power of the collective and celebrating the magic of 'we' that's created when different people, ingredients, and flavors come together.

The club’s brand value has seen a positive increase of 34% growth since the COVID-19 pandemic and has now reached an all-time high. Manchester City FC also boasts the highest revenue in this year’s table, a key driver in its ascent to the top.

Despite difficult operating conditions, Africa's most valuable brands have demonstrated resilience and growth in 2023, says the latest report by brand valuation consultancy, Brand Finance.

Brand Africa also named MTN as the most admired African brand recalled spontaneously.

Cape Town is ranked as Africa’s best city brand and 60th globally, followed by Johannesburg in 72nd spot, according to the inaugural Brand Finance City Index.

The FIFA World Cup™ Trophy, the most widely recognised and prized sporting asset globally, has been unveiled at the forefront of the FIFA World Cup 26™ Official Brand.

As one of the world’s most popular and well-known cosmetics brands, L’Oréal operates in over 150 countries and has a global portfolio of over 30 brands.

Every year, Brand Finance puts 5,000 of the biggest brands to the test, and publishes over 100 reports, ranking brands across all sectors and countries.

The report’s findings demonstrate that while brands’ actions to drive societal progress, inclusion and sustainable behaviors have become more important and expected, people are examining everything through the lens of “me” in the face of more challenging and uncertain times.

YDigital says this solution to its clients whose ATL budgets and reach are being compromised when the lights go off, thus mitigating the knock-on effects of lowered TV viewership by compensating in the digital space.

Dentsu Sports International has announced the launch of dentsu Sports Analytics, a new global offering bringing together the best research, data, and analytics capabilities of MKTG Sports + Entertainment (MKTG), Sponsorship Research International (SRi) and dentsu’s Merkle.

Paul Oghoghorie is founder and promoter of Nigerian music platform, TopNaijaMusic.com.

Yoadan Tilahun is Ethiopian entrepreneur, former HR Analyist with World Bank, and Managing Director of Flawless Events, headquartered in Ethiopia.

David Njenga is Creative Director at Nick Creations, an Agency that specializes in brand development, market research and Public Relations.