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Towards a common African stand on climate action

04-09-2023 | 12:30:00
The One Campaign is urging all leaders to use this pivotal moment to unite around a shared pan-African agenda – one that brings justice and prosperity.

Samsung releases ‘Everyday SmartThings with Son’ campaign video

29-08-2023 | 17:57:41
A Galaxy brand ambassador since the Unpacked event in July 2023, Son has partnered with Samsung on the new SmartThings campaign.

[Marketing Week Africa] Bob Koigi: Brands unveil innovative solutions, campaigns as race for customers heats up

25-08-2023 | 14:28:28
As the competition in the industry intensifies and customers increasingly become specific about their preferences, brands and industry players are going back to the drawing board to stay on top in an ever-evolving marketplace while trying to meet the customers’ needs.

Alibaba collaborates with Arora Online for multinational influencer campaign

22-08-2023 | 17:53:00
Through this campaign, almost 2,000 registrations were achieved across Africa, speaking to the impact of hand-picking the right influencers, as well as choosing an agency that understands how to tactically develop and execute influencer campaigns.

Sony launches a new audio brand platform and campaign targeting creators

18-08-2023 | 14:31:36
As the pre-eminent platform for creative freedom, Sony Corporation has announced its new "For The Music" brand platform and campaign for its premier audio products and services.

Grey Advertising Africa and Burger King unveil radio campaign ‘Small Pleasures’

09-08-2023 | 15:39:00
Grey Advertising Africa and Burger King have introduced their newest Radio Campaign, Small Pleasures. South Africans are going through the most right now.

Joe Public launches Hansa Pilsener campaign targeting millennials

08-08-2023 | 09:53:50
When Hansa Pilsener approached the Joe Public Cape Town, the brief was to make older millennials love Hansa again, the team immediately saw the opportunity to make something standout.

Static Vs Digital: when it comes to outdoor media, both can play a role in your media strategy

01-08-2023 | 16:16:58
You might hear: “Static is completely redundant; DOOH’s dynamic nature and advanced measurement capabilities have blown it out of the water” or “static OOH is making a massive comeback, thanks to loadshedding,” depending on who you talk to.

[Marketing Week Africa] Bob Koigi: Partnerships drive continent’s ad, marketing and media space

28-07-2023 | 19:28:45
Companies and brands are deepening collaborations and expansions across the continent as they seek to grow their foothold and expand their solutions portfolio.

Opera launches shake and win campaign targeting Kenyan, South African and Nigerian customers

24-07-2023 | 12:35:00
Opera – the company behind the popular data-saving Opera Mini browser, which has 100 million users across Africa – is back with a new edition of its renowned “Shake and Win” campaign.

Samsung, UNDP appoint three youth leaders as ambassadors to the Generation 17 campaign

05-07-2023 | 18:31:29
The addition of these three Young Leaders will help educate people about critical global challenges and the solutions needed to deliver a more prosperous future by 2030.

Global Citizen announces new ambassadors

30-06-2023 | 16:57:27
Global Citizen, the world’s international advocacy organization on a mission to end extreme poverty now, has announced their newest lineup of ambassadors.

Kenyan agency Scanad wins two awards at Cannes

22-06-2023 | 15:22:00
Kenyan-based agency Scanad has received the Glass Lion for Change award and Bronze Lion at the Cannes Festival for its captivating campaign “Stain, Not Shame,” that was executed for Zeva Fashion.

Nigeria wins Health & Wellness Lion at the Cannes Festival

20-06-2023 | 07:27:53
This year, entrants from Armenia and Nigeria made history by being the first to take home a Lion for their country; Bronze Lions in Radio & Audio and Health & Wellness Lions respectively.

IFAD unveils campaign, film on power of investments in small-scale farmers

13-06-2023 | 17:17:00
The short film was made by award-winning filmmaker, Jonathan Pearson, and London-based, production company UNIT9.

Unilever unveils campaign to attract disabled creative talent

09-06-2023 | 15:49:00
Disabled creators are making their mark on social media, making it more inclusive and attracting followers with engaging content that draws on their lived experience and dismantles stereotypes.

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