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In the ever-evolving business landscape, the advent of generative artificial intelligence (AI) has sparked widespread discussions about the future of various job roles.

Ogilvy South Africa has unveiled the latest highly anticipated upgrades to its Innovation Labs, based in both the Johannesburg and Cape Town campuses.

Nigerian premier marketing communications agency Ingenium Communications, has unveiled Xcellerate, a bespoke marketing suite designed for start-ups and businesses of diverse scales.

Despite a tough global economic environment, brand in the financial services, fast food and retail and media sectors have demonstrated resilience and emerged among the top in brand value at least according to reports.

This strategic addition to the leadership team marks a significant milestone in Ogilvy's commitment to providing innovative and impactful communication solutions to its clients.

Not all the changes of the past two years are here to stay. But one area that has transformed is customer communications.

The new, 49-page edition is the first version of the guidelines also available in braille and has been updated to include more detail on TikTok, ChatGPT and hosting of physical and virtual events.

Companies and brands are deepening collaborations and expansions across the continent as they seek to grow their foothold and expand their solutions portfolio.

Gathu, will report to Vikas Mehta, the firm’s Sub-Saharan Africa Chief Executive Officer. She has more than 20 years’ experience in brand strategy and marketing communication.

This move establishes a new offering combining existing B2B practices in North America, EMEA, and APAC, building on the success and strong growth within the regions in recent years.

In  her new role, the international, award-winning creative powerhouse will oversee all local and global brands under the group’s portfolio.

PR leaders, directors, and agency owners who took part in the survey indicated a growing demand from clients for a range of services beyond traditional PR, with a score of 6.5, up from 6.1 in 2021.

In this role, Terence will manage Audi South Africa’s PR, social media and customer relationship portfolios. 

PR leaders remain confident about market conditions, and are increasingly exploring the potential of AI tools such as ChatGPT, according to the latest PRCA and ICCO Confidence Tracker.

The Effie Jury has the crucial responsibility of upholding the integrity of the industry’s ability to deliver against business objectives while ensuring that the judging process adheres to the highest industry standards.

Sande takes ups the position as the firm seeks to grow into capital markets, risk and communications.

Africa is leading the rest of the continent and making a mark in the social media world as users tap into these platforms for business and leisure, reports indicate.

BHM Research and Intelligence (BR&I) has launched the maiden edition of the Africa PR and Communications report, a comprehensive exposition on PR and communications practice and its role in fostering sustainable development on the continent.

South African companies allocated a large majority of their marketing budgets at 81% to digital advertising. This is according to the Broad Media 2023 Marketing Budget and ROI report released in June.

Leading up to Savings Month, Nedbank in partnership with agency Joe Public has launched their latest campaign showcasing the harsh reality of not saving enough for retirement.

The Sustainable Fashion Communication Playbook highlights the importance of shifting fashion communication to enable a sustainable and circular fashion sector, drawing attention to the role of marketers, brand managers, imagemakers, storytellers, media, influencers and beyond.